This course is delivered over three semesters. Semesters One and Two are taught but with a strong emphasis on self-directed learning and in particular require engagement with both the seminal and current Marketing Communications and Advertising literature. Semester Three is a combination of self-directed research, authentic assessment, and portfolio preparation. The underlying philosophy is to provide a diverse and challenging range of learning experiences in which students explore an appropriate body of knowledge. Delivery methods involve lectures from a unique mix of both TU Dublin academic staff and key industry practitioners.
Modules in the first semester are delivered in 12-week blocks, while modules in the second semester are delivered in a 9-week block. The internship period follows the end of the second semester and before the commencement of SHOWCASE. One of the unique aspects of the MSc in Advertising and Creativity is the deep engagement with industry through the delivery of expert practitioner workshops, guest lectures, industry seminars and an extensive network of industry mentors, many of whom are alumni.
This programme comprises 90 ECTS credits of modules in the principal areas of advertising and creativity. In Semester One, students take five core modules, choosing between Business Research Methods as a core module or the Portfolio Pathway module as a core module depending on whether they are completing a Dissertation or a Creative Portfolio. They also choose two electives. In Semester Two, three core and three elective modules are taken, while the final semester is comprised of the SHOWCASE and the final capture project (The Dissertation or Creative Portfolio).
