MSc Marketing

at TU Dublin

In Semester One, you will study all the fundamental business modules such as Management, Marketing, Finance and Marketing Communications. Such accelerated learning is designed to give you the conceptual tools needed to analyse business situations and to undertake business planning. In all areas, we take a hands-on approach so that individual and group coursework accounts for 50% of the assessment for each module.

In semester Two, you will engage more closely with specialist marketing modules such as Marketing Metrics, Strategic Management and Online marketing. These will require you to exercise your analytic and decision-making skills by means of case-study based learning.

In addition, you will make an in-depth study of two areas of marketing; these are selected from the current set of options:

• Business-to-business Marketing
• Management of Sales
• International Marketing
• Services Marketing
• Communications and Society

A defining feature of the learning experience on the MSc Marketing is the completion of a primary research dissertation. The student, following an immersion in research methods in semester one, embarks on a significant learning journey culminating in the completion of a 20,000 word masters dissertation, exploring contemporary issues in marketing theory and practice. The student receives the support of an academic supervisor throughout the research process. Examples of recent students work can be seen here:

• MSc Marketing Top Dissertations 2014
• MSc Marketing Top Dissertations 2016
• MSc Marketing Top Dissertations 2017
• MSc Marketing Top Dissertations 2018
• MSc Marketing Top Dissertations 2020

A minimum second class honours bachelor degree (2.2 grade or higher) in a discipline other than business or marketing, or equivalent. Selection may be by interview. Any candidate who has prior business qualifications is ineligible for this course and might consider enrolling on other postgraduate courses offered by this College.

If English is not your first language you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6.5 overall (or equivalent) with nothing less than 6 in each component.

Note: Due to the considerable competition for our postgraduate courses satisfying the minimum entry requirement is not a guarantee of a place. Depending on the course of study applications will be assessed based on your academic grades and may also take into account your work/life experience. Applicants may also be required to attend for interview for specific courses.

Please note. If you do not yet have your final degree results this will not hinder your application as we are happy to issue conditional offer letters in such circumstances.

Fees for International students - £13,500

Career Opportunities are excellent for graduates of the MSc Marketing. Graduates are employed in international companies such as Microsoft, Google, LinkedIn and Facebook in marketing roles. The local marketing and media industry snap up graduates to work as account managers and account executives, brand managers, and customer analysts in companies such as Cybercom, Danone, and graduates have being accepted onto much-sought-after graduate programmes such as the Jameson Graduate Programme, Enterprise Ireland’s Graduate Programme and IBEC’s European Orientation Programme.