Digital Marketing – HDip

at Technological University of the Shannon Midlands Midwest

Modules:
 

• Contemporary Marketing
• International Marketing Strategies
• Sales Processes
• Social Media Marketing
• Strategic Management Concepts

• An honours degree (level 8) in a non-digital marketing or a non-cognate discipline or approved equivalent qualification. Priority of entry will be given to applicants with a higher classification of award.

The cost of studying at Technological University of the Shannon: Midlands Midwest varies largely depending on the type of university and the degree chosen. More often than not, humanities, arts, and education courses are less expensive than degrees in medical, engineering, or management. Furthermore, students who choose to study at the postgraduate level typically pay higher tuition fees, which again vary depending on the programme chosen.

Most universities provide scholarships or financial aid to students in order to help them offset their tuition costs. Students should be aware that additional course fees and incidental expenses may not be included in tuition. On average, international students can expect to pay €13500 annually, to study in Technological University of the Shannon: Midlands Midwest.

On successful completion of this programme, you will be able to:
 

• Devise Search Engine Optimisation strategies and Pay per Click Campaigns
• Develop a Digital Marketing Strategy to be used as part of a firm’s overall integrated marketing communications activities
• Evaluate, plan and implement a content strategy using digital technology and Online PR for a positive user experience online
• Evaluate progress across key digital platforms using various consumer insight and data analytics tools