MSc Digital Marketing and Analytics

at Technological University of Shannon - Athlone

Modules
 

• Digital Marketing Strategy
• Digital Marketing Analytics and Visualisation
• Organic and Paid Search Strategy
• Social Media Marketing, Digital Advertising and Artificial Intelligence
• Social Media Law and Regulation
• Digital Design and E-Commerce

• A minimum 2.2 honours bachelor degree (Level 8) in a business discipline
• A minimum 2.2 honours bachelor degree (Level 8) in a non-business discipline with considerable experience and/or ability, evidenced by an RPL portfolio of prior experience and learning

The cost of studying at Technological University of the Shannon, Athlone varies largely depending on the type of university and the degree chosen. More often than not, humanities, arts, and education courses are less expensive than degrees in medical, engineering, or management. Furthermore, students who choose to study at the postgraduate level typically pay higher tuition fees, which again vary depending on the programme chosen. 

Most universities provide scholarships or financial aid to students in order to help them offset their tuition costs. Students should be aware that additional course fees and incidental expenses may not be included in tuition.The tuition fees for this program is To Be Confirmed.

Career opportunities for graduates include:
 

• Digital Marketing Executive
• E-commerce Operations
• Digital Support Executive
• Digital Marketing Specialist
• Marketing and Communication Officer
• Inbound Marketing Specialist
• Senior Digital Client Manager