MSc in Marketing

at National College of Ireland

The programme comprises of a carefully selected range of both contemporary and fundamental marketing topics such as: integrated marketing communications, brand management, postmodern marketing and digital marketing strategy, and thus caters for multinational organisations, indigenous SME initiatives and entrepreneurial enterprises.
 

The ethos of this programme is to work in tandem with industry, ensuring that graduates are competent, well-versed marketers, possessing the up-to-date knowledge and application skills necessary to develop and drive successful commercial (and non-commercial) enterprises. The programme offers students real insight and experience into how to plan and execute marketing campaigns and strategies in actual organisations, enabling our graduates to enter management roles, hitting the ground running.
 

‘Block teaching’ is used to provide more in-depth development of knowledge for each module. This means that the course is delivered one module at a time to allow full immersion in each subject. An applied approach to teaching is used within the programme with lectures interspersed with exercises, use of case study analysis, group activities in class, debate on contemporary issues as well as independent learning.
 

Core Modules

• Marketing in the 21st Century

• Digital Marketing Strategy

• The Contemporary Consumer

• Integrated Marketing Communications in a Digital Age

• Services Marketing

• Market Research

• Innovation, Creativity and Entrepreneurship

• Marketing Metrics and Accountability

• Brand Management

• Research Methods

• Dissertation
   

Elective Modules

• Strategic Social Media Marketing and Public Relations

• Marketing Insights and Customer Relationship Management

• The Social Conscience of the Consumer

• Postmodern Marketing

• Management of Innovation and Technology

• Selling to the Modern Customer

• Strategic Project Management
   

Availability of elective choices is subject to student numbers. The course content as shown is for indicative purposes. The college reserves the right to re-order the schedule of modules offered.
 

Note that all modules count towards the final award classification.

Applicants are required to hold a minimum of a 2.2 honours level 8 qualification in a cognate discipline (i.e. a business-related honours degree) or equivalent on the National Framework of Qualifications.
 

For applicants whose first language is not English, please note the English language entry requirements.
 

The college operates a Recognition of Prior Experiential Learning (RPEL) scheme meaning non-graduates with extensive professional experience and/or other prior qualifications may be considered for the course.
 

The certificate of your English language standard must have been issued within 2 years of the expected start date of your course.  As a guide, the IELTS English language requirements are as follows:
 

The fee for this course for international students is €15,000.

The course is aimed at those seeking to advance their studies and/or professional career in marketing and its related fields.