Marketing BBus (Honours)

at Munster Technological University - MTU

First year provides the student with a foundation in core business subjects. The course introduces students to marketing modules from semester one.

In year 1, students cover a range of business topics and will explore how the digital world has had an impact on marketing. Skills that are developed include selling skills and IT. Throughout both semesters there is an emphasis on communication and some general business topics.

In year 2, students delve further into various areas of marketing with particular focus on customers and how they can be understood. Emphasis is placed on digital marketing with further attention paid to areas like market research, retail marketing, and content creation.

In year 3, students undertake a variety of modules to develop their knowledge of marketing. Throughout this semester, students experience live-case assessments where students work on real world problems for companies.

Work Placement

Students will participate in industrial placement in Semester 2 of third year with roles in various companies available. Students will be prepared for placement and will focus on digital and social media marketing as well as other areas.

Year 4, the final year of the course, has a strategic focus. This includes emphasis on strategy, finance and PR. Other topics covered include business to business marketing and sales strategy. Brand Management is a mandatory module in Semester 2 of fourth year. Marketing areas covered in this year include Social Marketing, Fashion Marketing and Sports Marketing. Aviation & Tourism Marketing, and Sustainable Business are also offered as an elective.
 

Semester Schedules

For admission to a programme, standard applicants must

• score the necessary CAO points and

• meet the minimum entry requirements

• Leaving Certificate examination in six subjects i.e. H5 in two subjects, and O6/H7 in four other subjects. The six subjects must include Mathematics, and either English or Irish.
  
  Info re MTU Mathematics Exam only:
   

Some students who apply to MTU  courses may not achieve the required entry standard in Mathematics through the Leaving Certificate. For such applicants, MTU offers a second chance to reach the required entry standard through a MTU Mathematics Exam. This second chance facility allows applicants (depending on their results in the MTU Mathematics Examination) to gain entry to courses with an Ordinary Leaving Certificate Mathematics entry standard, and (with a higher level of performance) courses with a Higher Leaving Certificate entry standard. 

Work Placement

Students will have the opportunity to participate in industrial placement in Semester 2 of third year with roles in various companies available. Students will be prepared for placement and will focus on digital and social media marketing as well as other areas.
 

Leaving Cert Subjects:

• Helpful subjects are Business, Accounting, and Economics.
   

IELTS (Academic)

L1: At least 6.0 with no section below 5.5
 

TOEFL

L1: At least 80 - with minimum scores: Listening- 17; Reading - 18; Speaking – 20; Writing - 17

The fees for Marketing BBus (Honours) may vary from  - €10,000 to €25,000 anually for tuition fees. The fee's prices may get higher for international students.

Graduates have a broad range of careers available to them. Advertising, Promotion, Digital Marketing, Social Media Development, Sales Management, Direct Marketing, Reputation Management, Services Marketing, and International Sales and Management are all areas where our graduates have found solid career opportunities.
 

Potential Areas of Employment

• Marketing and Marketing Research

• Brand Management

• Sales and Sales Management

• Business Development