Bachelor of Business (Honours) in Digital Marketing Featured Image

Universities Ireland Institute of Technology Carlow Wexford Campus Aka SETU Courses Bachelor of Business (Honours) in Digital Marketing

Bachelor of Business (Honours) in Digital Marketing
at Institute of Technology Carlow Wexford Campus Aka SETU

Wexford, Ireland

Tuition Fee € 10,250
Country Rank#18
Duration48 Months
Score IELTS: 6

Program Overview

What is this Course about?
The discipline of marketing is going through deep changes because of technology disruption. Organisations are adapting across the marketing lifecycle, in product conception to development; in advertising to selling and aftersales.

This change has borne new roles and areas of expertise collectively known as ‘Digital Marketing’.

The Business with Digital Marketing course was developed to meet employment demand for business graduates with a specialism in this area.

Course Structure
The first two years of this course provide students with a foundation in business, and subjects are common for all students studying our business degree.

In Years 3 and 4, along with regular business subjects, you will study digital design and web technologies. You will also undertake work placement in a digital marketing environment.

Is this course for you?
If you are interested in how organisations and individuals are evolving to take advantage of the opportunities that come with increased digital connectivity, this course will interest you.

The design and technology modules in this course will allow you to create a presence on social media and the web that attracts and gives value to users and customers.

Special Features:

Students undertake a 12 – 20 week work placement in a digital marketing role in Year 3. This placement gives students valuable experience in best practice approaches and improves their employability.
Design subjects are informed by and delivered in partnership with our Visual Communications and Design faculty.
Students will produce course work that can be added to a portfolio to showcase technical and design skills.
Exit Awards: Higher Certificate in Business (NFQ Level 6) after Year 2 and Bachelor of Business with Digital
Marketing (NFQ Level 7) after Year 3.

Course Content
Year 1 (Level 7 & 8)

Semester 1
- Academic and Professional Skills
- Digital Skills
- Statistics & Forecasting
- Micro Economics
- Introduction to Management
Semester 2
- Customer Service in Practice
- Investment Maths
- Macro Economics
- Managing an Enterprise
- Fundamentals of Financial Accounting
Year 2 (Level 7 & 8)

Semester 3
- Business Law
- Cost Accounting
- Introduction to Marketing
Plus Two Electives
- Managerial Economics
- HRM Skills
- Financial Reporting
Semester 4
- Digital Applications
- Management Accounting
- Marketing Mix
Plus Two Electives
- Economic Policy
- People Management
- Computerised Accounting
Year 3 (DMK) (Level 7 & 8)

Semester 5
- Digital Marketing
- Marketing Management
- Digital Media Design
- Business Research Methods
- Operations Management
Semester 6
- Work Placement
Year 4 (DMK) (Level 8)

Semester 7
- Digital Marketing Research Project
- User Interface and Experience Design
- Strategic Management: Analysis
- Entrepreneurship
Plus One Elective
- Services Marketing
- International Business
- Financial Management
Semester 8
- Digital Marketing Research Project
- Data Analytics
- Strategic Management: Advantage
- Web Design Methods
Entry Requirement
Leaving Certificate:
2H5 & 4O6/H7

Subjects required:
- English or Irish at O6/H7
- Mathematics at O6/H7
Fees & Scholarships
The fees for Bachelor of Business (Honours) in Digital Marketing may vary from €10,000 to €25,000 anually for tuition fees. The fee's prices may get higher for international students.
Career Prospect
What will I be able to do when I finish the course?

Graduates of this course are suited to all areas of business and management that apply to graduates of our standard business degree.

In addition, graduates with the digital marketing specialism have career opportunities in digital marketing, social media marketing, digital product management, online selling, online customer experience (CX), user experience (UX), digital advertising, search advertising and search engine optimisation.

Cost Of Studying At Institute of Technology Carlow Wexford Campus Aka SETU

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

Bachelor of Business (Honours) in Digital Marketing at Institute of Technology Carlow Wexford Campus Aka SETU