The global branding specialisation within the PG Diploma offers students a dynamic and practical course that is highly industry-focused. Throughout, students will consider many case studies of global brand expansion and examine best practice methods by studying global brand successes and fails.
Students are given a thorough grounding in current theoretical brand management concepts, marketing models, and tools, as well as new ways of analysing, assessing and developing brand strategies, campaigns and insights.
Workshops will focus on skills of the global brand manager including storyboarding, content production, developing global brand name, logos and positioning, selecting markets, storytelling and marketing channels and measuring the effectiveness of those channels. An emphasis is placed on understanding global branding best practice through critical evaluation of cases and companies. A combination of the critical analytical approach together with a practical skill-based workshop approach will provide learners with a 360 understanding of global branding in today’s changing digital landscape.
Upon successful completion of the taught modules, students can choose to complete a dissertation with a credit volume of 30 ECTS and gain their MSc Award.
Core Modules
- Managerial Finance
- International Strategy
- Research Methods
- Strategic Human Resource Management
- Global Marketing
- Leadership and Management Development
Global Brand Management Modules
- Interactive Storytelling
- Understanding Local and Global
- Global Marketing Methods and Mindsets
- eMarketing Metrics
