MSc in International Business Management in Global Brand Management

The global branding specialisation within the MSc offers students a dynamic and practical course that is highly industry-focused. Throughout, students will consider many case studies of global brand expansion and examine best practice methods by studying global brand successes and fails.

Students are given a thorough grounding in current theoretical brand management concepts, marketing models, and tools, as well as new ways of analysing, assessing and developing brand strategies, campaigns and insights.

Workshops will focus on skills of the global brand manager including storyboarding, content production, developing global brand name, logos and positioning, selecting markets, storytelling and marketing channels and measuring the effectiveness of those channels.  An emphasis is placed on understanding global branding best practice through critical evaluation of cases and companies. A combination of the critical analytical approach together with a practical skill-based workshop approach will provide learners with a 360 understanding of global branding in today’s changing digital landscape.

Upon successful completion of the taught modules, students complete a dissertation with a credit volume of 30 ECTS.

Core Modules
 

• Managerial Finance
• International Strategy
• Research Methods
• Strategic Human Resource Management
• Global Marketing
• Leadership and Management Development
• Global Brand Management Modules
• Interactive Storytelling
• Understanding Local and Global
• Global Marketing Methods and Mindsets
• eMarketing Metrics

Entry Requirements

Applicants must normally hold an approved honours degree, to at least H22 level, in a marketing or business related discipline, or equivalent qualification from an approved tertiary/or professional institution. Non-business graduates or candidates with substantial work experience may apply but will be subject to interview. Students who are not native English speakers will be required to provide proof of English language proficiency. A minimum score of IELTS 6.5 is required. Applicants without proof of English proficiency are entitled to take a free English language entry test on campus. 

Academic Achievement

Applicants must normally hold an approved honours degree in a business and/or global brand management related discipline or equivalent qualification from an approved tertiary or professional institution. Students with or without relevant business management experience are welcome to apply.

English Language Proficiency

All applicants for whom English is not their native language must provide proof of English language proficiency to a standard of at least 6.5 in IELTS, 575 TOEFL or equivalent.

Tuition Fees

Irish/EU citizens, living in Ireland

General Fee Information 

An Academic Administration Fee of EUR250.00 and a 2% Learner Protection Charge is applicable each academic year in addition to the fees quoted below. The fees below relate to Year 1 fees only.

Study Mode: Full-Time Dublin 
EUR 10,200.00​

Irish/EU citizens, living abroad

General Fee Information 

An Academic Administration Fee of EUR250.00 and a 2% Learner Protection Charge is applicable each academic year in addition to the fees quoted below.

International

General Fee Information 

An Academic Administration Fee of EUR250.00 and a 2% Learner Protection Charge is applicable each academic year in addition to the fees quoted.

Non-EU students: a Student Services and Administration fee of EUR200 is payable each academic year in addition to the fees quoted

Career Progression

Through the MSc International Business Management in Global Brand Management, you will have gained valuable professional experience, built a strong foundation of communication and presentation skills, and covered a diverse range of topics. There are a wide range of career options for our graduates including:
 

• Brand Advertising Manager

• Sales and Marketing Executive

• HR Manager

• Market Research Manager

• Business Development Executive

• Business Analyst

• Product Manager

• Operations Manager

• Market Research Analyst

• Employer Brand Communications Manager