BA Hons in Business Studies Marketing

The Year One and Two, management and marketing modules, act as a perfect introduction, and development, for the final year marketing modules. Students are required to undertake the four Year Three electives listed below, in addition to the mandatory modules, to acquire the BA (Hons) in Business (Marketing) designation.

Year 1
 

• Introduction to Management Accounting
• Principles of Microeconomics
• Technologies for Business
• Business Management
• Optimising Your Potential in Higher Education
• Business Maths and Statistics
• Marketing Fundamentals
• Principles of Macroeconomics
• Financial Accounting

Year 2
 

• Operations and Supply Chain Management
• Managing Organisational Behaviour
• Personal and Professional Development
• Business Law and Ethics
• Human Resource Management
• Introduction to Entrepreneurship
• Digital Communications and Customer Engagement
• Business Systems Analysis

Year 3 - Mandatory Modules
 

• Business Plan
• Financial Management
• Strategic Management
• Global Business Environments

Year 3 - Elective Modules
 

• Global Marketing
• Consumer Behaviour in a Digital Era
• Selling, Negotiating and Sales Management
• 21st Century Branding and Marketing Communications

Entry Requirements

Leaving Certificate

2 H5 and 4 O6/H7 grades, to include a language (English, Irish or another language) and Maths.

QQI Level 5 Award

A minimum Full QQI Level 5 Award with 3 Distinctions and a Pass or higher in all other remaining subjects.

Tuition Fees

Irish/EU citizens, living in Ireland

General Fee Information 

An Academic Administration Fee of EUR250.00 and a 2% Learner Protection Charge is applicable each academic year in addition to the fees quoted below. The fees below relate to Year 1 fees only.

Study Mode: Full-Time Dublin 
EUR 5,950.00

Limerick
EUR 4,750.00

Irish/EU citizens, living abroad

General Fee Information 

An Academic Administration Fee of EUR250.00 and a 2% Learner Protection Charge is applicable each academic year in addition to the fees quoted below.

Study Mode: Full-Time

International

General Fee Information 

An Academic Administration Fee of EUR250.00 and a 2% Learner Protection Charge is applicable each academic year in addition to the fees quoted below.

Non-EU students: a Student Services and Administration fee of EUR200 is payable each academic year in addition to the fees quoted,

Career Progression

Marketing is central to all business activities - whether in a large multinational or in a small local business. The purpose of any business is to meet consumers’ needs and wants while making a profit. A marketing qualification can open doors to a number of exciting and challenging careers. These include, but are not limited to, advertising, PR, sales management, market research, social media marketing, retailing, product design and development, and branding.