MSc in Public Relations and Strategic Communications

at Dublin City University

Year 1 Core Modules:

• Managing the Message
• Contemporary Public Relations Issues
• Intra Placement
• MScPR Dissertation
• Integrated Communications
• Communication Management
• Strategic Communication
• Contemporary Communication Channels
• Research Methods

General Entry Requirements
 

For admission to the MSc in Public Relations and Strategic Communications programme, successful applicants will have - 

• A degree at the level of an Irish or UK Honours undergraduate degree (H2.2 or above) or equivalent.  Entry to this programme is very competitive and places are limited. Applicants will normally have a strong honours primary degree in a related discipline. 

• Appropriate combinations of professional qualifications and experience may be accepted as equivalent to an honours degree, in accordance with the relevant regulations of the university. This may apply to applicants who have worked in advertising, journalism, marketing, media, public relations, or in a communications role / function for several years.

• International candidates who are non-native speakers of English must satisfy the University of their competency in the English language.

IELTS ACADEMIC    Composite score of 6.5 or above, with no less than 6.0 in any one component

TOEFL iBT    Total Score of 92

EU Status Fee

€7,400
 

Non EU Fee

€15,000

The skills of strategic communications are used with organisations of all types: in public service, charities, voluntary organisations, entertainment, sports, education and business – across all sectors, including technology, food, healthcare, leisure and utilities.

Graduates from the MSc in Public Relations & Strategic Communications will pursue careers both within and within in-house communications departments and public relations agencies. The programme provides the necessary skills and knowledge for careers in:

• Public Relations

• Strategic Communications

• Advocacy

• Media Relations

• Content Management

• Political Communications

• Communications Management

• Brand Engagement

• Reputation Management

• Community Management

• Public Consultation

• Sponsorship

• Corporate Responsibility Management

Since the programme’s establishment in 2016/17, graduates are now working in communication roles on three continents, including in Australia, France, Italy, Norway, United States, as well as across the UK and Ireland. 
 

Career Tags

• Advertising

• Agency Strategist

• Brand Ambassador

• Business

• Communications

• Editor

• Event Management

• Market Research

• Marketing

• Presenter