MSc in Digital Marketing

at Dublin City University

Year 1 Core Modules:

• Digital Marketing Mechanics & Authorship

• Digital Marketing & eBusiness Management  

• Digital Advertising & Communications 

• Research Methods

• Strategic Thinking & Marketing Strategies

• Data Analytics & Metrics

• Applied Web Design & Development

Year 1 Optional Modules:

• Practicum - Applied Research

• Dissertation

• Transition

For admission to the M.Sc. in Digital Marketing candidates must hold -
 

• A 2.1 Honours degree in a Business discipline, or equivalent international qualification

 
OR
 

• A 2.1 Honours degree in a relevant non-business discipline eg. Journalism, Communications, Media Studies, or equivalent international qualification

OR
 

• Professional qualifications plus 5 years or more relevant professional experience in Marketing

English Language Requirements:

International candidates who are non-native speakers of English must satisfy the University of their competency in the English language:
 

• IELTS: Overall score 6.5 or above, with a minimum of 6.0 in all components.

• TOEFL iBT: Overall score 92 or above.

Qualification

• Master of Science in Digital Marketing

Non EU Fee: €17,600

Graduates are working in a range of marketing and management roles including:
 

• Digital Account Executive

• Digital Project Manager

• Content Marketer

• Research Analyst

• Digital Marketing Executive

• Social Media Manager.