MBA in International Business

at University of Europe for Applied Sciences

In addition to the basic concepts of International Business, you will be trained in-depth to analyse the factors that influence marketing in different markets. Not only will you understand how cultural, social and economic differences affect consumer behaviour, but you will also be able to develop global marketing strategies that address these issues. An emphasis of the MBA with specialised modules in International Business is on exploring and solving complex challenges in the international business environment. You will learn how to identify, evaluate and solve potential problems that may arise in cross-border business activities.