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Universities Germany CBS International Business School Courses Master of Arts Marketing Management

Master of Arts Marketing Management
at CBS International Business School

Cologne, Germany

Tuition Fee € 15,840
Country Rank-
Duration24 Months
Score IELTS: 6.5

Program Overview

The constant digitization has transformed the once clear advertising landscape into a marketing universe. With the Master in Marketing Management you always have an overview. How is the effectiveness of advertising measures measured today? How are advertising messages placed effectively? Successful marketing managers pay attention to the present and at the same time think about the future. On a global level, strategic marketing decisions require a flexible and creative approach.

Course Content
Modules:
- The need of marketing strategies and the meaning of a global approach in this field
- Tasks and extend of marketing strategies
- Combination of strategies
- Variations of strategy
- General marketing strategies as a framework for marketing instruments
Entry Requirement
The admission requirements for our CBS Master programmes are a first academic qualification with a minimum of 180 ECTS-Credits of a recognised university with a final grade of at least “good”. Applicants who have not attained this grade in their first study course must take a separate entrance examination.
Fees & Scholarships
For International Students: €15,840 per year

Cost Of Studying At CBS International Business School

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

Master of Arts Marketing Management at CBS International Business School