Bachelor of Arts (IB) Marketing Management Featured Image

Universities Germany CBS International Business School Courses Bachelor of Arts (IB) Marketing Management

Bachelor of Arts (IB) Marketing Management
at CBS International Business School

Cologne, Germany

Tuition Fee € 14,580
Country Rank-
Duration36 Months
Score IELTS: 6.5

Program Overview

Theoretically, the best product or the most attractive service should have no trouble succeeding on the market. Practically, however, the marketing is often decisive. Why is a particular detergent the market leader? Why does one business software company have fans and others just customers? Marketing is an art. And a science.

Course Content
Modules:
- Marketing Definition and Process
- Marketing in Context of Corporate Strategies
- Internal Analysis and Marketing Environment (Micro)
- Marketing Environment (Macro)
- Consumer Buying Behaviour
- Market Segmentation
Entry Requirement
- English level B with Danish grade level of at least 6.0.
- Mathematics level B*
- Social Studies level B OR International Economics level B OR History of Ideas level B OR Contemporary History level B. A min. grade of 6.0 (on the Danish grading scale) in Mathematics B is required.
Fees & Scholarships
For International Students: €14,580 per year

Cost Of Studying At CBS International Business School

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

Bachelor of Arts (IB) Marketing Management at CBS International Business School