MSc Digital Marketing and Artificial Intelligence

at Skema Business School

Modules
 

• Company Project I
• Python for Digital Marketing 1
• Digital Marketing and AI
• Digital Project Management and Innovation
• Social Media Strategy
• Web Design & UX for AI-Driven Marketing
• Marketing & Data Science
• Data Privacy, AI and Ethics
• Research Methods
• Career Management

• Eligible to apply: students who hold a four-year university degree or equivalent + two months minimum of professional experience (for the MSc Financial Markets and Investments, this requirement is: a four-year degree + six months minimum of professional experience),
• Students with the equivalent of a three-year degree in France, as well as a minimum of three years of professional experience*

International Tuition Fees:

€19,000

Graduates from our programme seamlessly transition into a range of roles, including but not limited to Project Manager, Web Traffic Analyst, Customer Experience Analyst/Manager, Digital Advertising Specialist, Performance Marketing Analyst/Manager, Marketing Technology (MarTech) Specialist, Data Visualization Specialist, AI/ML Engineer, Search Engine Marketing (SEM) Specialist, CRM (Customer Relationship Management) Specialist/Manager, Marketing