Master in Marketing (New Luxury and Art De Vivre)

at Sciences Po

STRUCTURE AND CURRICULUM
 

The first semester is dedicated to the acquisition of the fundamentals in Marketing and a first approach to luxury with a progressive specialisation in semesters two and three.

Courses are taught by faculty calling upon their expertise in the social sciences and by lecturers who are leading specialists from the luxury industry.

Compulsory fundamentals taught during the second semester include courses on sustainable luxury, luxury markets and consumers around the world, digital strategies of luxury brands and legal aspects of marketing etc.

The third semester allows students to specialize by choosing from a variety of classes on different luxury goods and services while perfecting their marketing skills.

Throughout their studies students participate in workshops to acquire practical professional skills and practice their creativity.
Partnerships with other prestigious Parisian schools such as Parsons Paris add to the variety of the curriculum.

The final semester is devoted to a compulsory internship in France or abroad.

The cost of studying at Sciences Po varies largely depending on the type of university and the degree chosen. More often than not, humanities, arts, and education courses are less expensive than degrees in medical, engineering, or management. Furthermore, students who choose to study at the postgraduate level typically pay higher tuition fees, which again vary depending on the programme chosen.

Most universities provide scholarships or financial aid to students in order to help them offset their tuition costs. Students should be aware that additional course fees and incidental expenses may not be included in tuition. On average, international students can expect to pay ‚¬20,310 annually, to study in Sciences Po.

CAREER PROSPECTS

The Master Marketing: New Luxury & Art de Vivre prepares students for a large variety of marketing careers in the luxury industry but also beyond: strategic and operational marketing, digital marketing, market analysis, consulting, entrepreneurship etc...

The majority of lecturers being executives, students are in direct touch with the professional world throughout their studies and placements activities guarantee first rate professional opportunities for the students: regular company visits including exchanges with marketing professionals and recruiters, challenges organised with partner companies, job fairs, coaching sessions…

Close to 60% of our graduates from the French track of the Master Marketing are employed before graduation and 80% after six month.