HIGHLIGHTS
A professionalizing curriculum
- "Learning by doing" pedagogy,
- Academic teaching staff
- Multi-purpose teaching,
- External speakers from the business world,
- 2 internships of 4 to 6 months,
- 3 years to find and build your professional project
An international career from the 2nd year onwards
- One compulsory semester abroad (internship or university exchange),
- Full-English course possible from semester 3.
3RD YEAR IN WORK-STUDY
On the Bordeaux, Marseille, Toulon, Bayonne, Bastia and Avignon campuses, work study periods are possible, depending on the specialities.
- Extensive field experience: easier and quicker professional integration, direct contact with the reality and challenges of companies.
- Development of organisational skills, dynamism, initiative, autonomy and greater maturity.
- Exemption from tuition fees, receipt of a monthly salary.
19 specialisations on 7 campuses
- Bordeaux: Banking & Finance, Management & Strategic Negotiation, Marketing (En-Fr), Supply Chain (En-Fr), Wine & Sustainability
- Marseille: Bank-Finance, Start up, Intrapreneurship & Business Transfer, International Transport, International Trade and Logistics, Commercial Performance Management (En-Fr), Prospective Marketing, Wine & Tourism
- Toulon: Digital Marketing
- Avignon : Commercial management
- Bayonne: International Business Development, Marketing & Communication
- Bastia : Sustainable entrepreneurship and innovation
- Dakar: Banking & Finance, Marketing & Events, Social & Sustainable Entrepreneurshi
Skills developed
Management
All the fundamentals needed to run a business: economics, law, management, marketing, accounting...
Practical experience
- In company mission,
- Business game: putting managerial techniques into practice,
- Pro-Act (projects through action),
- Internships: 2 experiences in companies, including one abroad.
International focus
- Internship or academic exchange in one of the partner universities.
- Students also benefit from an international experience even in France thanks to the presence of international exchange and double degreee students in class.
Soft skills and leadership
Because companies need agile, constantly learning, entrepreneurial employees who are able to work in diversity and complexity, Kedge created Be-U. This unique pedagogical device for personal and professional development follows students throughout their course.
Semester 1
- Fundamentals of accounting
- Quantitative Methods
- Fundamentals of Marketing
- Principles of Economics
- Introduction to Business Law
- Business and Leadership 1
- Introduction to Business English
- Business simulation
Semester 2
- Management accounting
- International Trade and Global Supply Chain
- Project Management
- Corporate Law
- Enterprise and Leadership 2
- Operational Marketing
- Business English and test preparation
- 1st year Be-U workshop
- LV2 in e-learning (German, Spanish, Portuguese, Italian)
- LV3 beginner (Russian, Arabic, Portuguese, Japanese, Chinese, German, Italian, Spanish)
Semester 3
- Financial management
- Management accounting
- Sales techniques
- Business sustainability and globalisation
- HR and team management
- Management information systems
- Business and leadership
- Working or Studying Abroad (15h) / FLE
LV2/3 E-learning 24h
- Be-U workshop 2nd year
Semester 4
- 6-month international internship OR 6-month academic exchange in a partner university
- TOSA Word
Semester 5
- COMMON COURSE (French or English on the Bordeaux and Marseille campuses)
Business Strategy and Diagnosis
Business Simulation
Introduction to Applied Research
Be-U workshop
Certification in Artificial Intelligence & Data science
TOEIC Preparation
LV2/3 E-learning
Integration in the company
SPECIALISATIONS BY CAMPUS :
- Bordeaux :
Management and strategic negotiation
Banking and finance
Marketing (En-Fr)
Supply Chain (En-Fr)
Wine, Business & Sustainability
- Marseille :
Banking and Finance
Start up, Intrapreneurship and transmission
International transport, international trade and logistics
Commercial Performance Management (En-Fr)
Strategic Marketing
- Toulon
Digital marketing
- Avignon
Commercial management
- Bayonne
International Business Development
Marketing and communication of sports
Marketing and communication of luxury goods
Marketing and digital strategy
- Bastia
Sustainable entrepreneurship and innovation in a start-up - Entrepreneurship for learning
- Dakar
Banking & Finance
Marketing & Event (En)
Social and sustainable entrepreneurship
Semester 6
Ongoing work-study programme
End-of-study internship in France or abroad
Business creation (after selection of the project)