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Universities France Audencia Business School Courses MSc Data Science For Marketing

MSc Data Science For Marketing

Audencia Business School

Nantes, France

Tuition Fee € 12,500
Country Rank-
Duration24 Months
Score IELTS: 6.5

Program Overview

This programme prepares you to provide data-driven insights and make strategic decisions in marketing. You will develop solid skills in data analysis as well as technical mastery of key software, programming languages and applications, from programming in R and Python to building automated customer segmentation. You will also get to work in real databases provided by Audencia’s corporate partners.

Course Content
Modules:
- Strategic marketing
- Transformative consumer behaviour
- Sustainability, innovation and impact in a finite world
- Database and marketing information systems (MIS)
- Algorithmic marketing and MarTeck stack
- Market intelligence
- Managerial statistics for data science
Entry Requirement
- 3-year degree in any field
- Enjoy a guaranteed place in your chosen specialisation on acceptance
- Choose from a summer internship in France or a tuition-free summer study abroad trip
Fees & Scholarships
For International Students: €12,500 per year
Career Prospect
Here are a number of examples of positions you could occupy after completing an MSc in Data Science for Marketing:
- Marketing analyst
- Marketing data analyst
- Marketing analytics consultant
- Data scientist
- Data marketing architect
- Consumer insights manager

Cost Of Studying At Audencia Business School

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility