MSc in Brand Strategy & Product Management

at Audencia Business School

Modules:
 

• Strategic marketing
• Contemporary consumer behaviour
• Advanced marketing of innovation
• Creating sustainable brands
• Product manager and stakeholder engagement
• Retailing and e-commerce
• Experiential marketing and the brand ecosystem
• Integrated marketing communications in the digital

• 3-year degree in any field
• Enjoy a guaranteed place in your chosen specialisation on acceptance
• Choose from a summer internship in France or a tuition-free summer study abroad trip

For International Students: €12,500 per year

Here are a number of examples of positions you could occupy after completing an MSc Brand Strategy & Product Management:
 

• Specialist careers: Product manager, Brand manager, Brand communications manager, Category manager, Marketing manager
• Sectors: consumer products, services, social and solidarity economy
• Employers: national and international group brands, wholesalers, new digital brands, advertising agencies and communications consultants, start-ups