Masters in Marketing

at York University

The MMKG program spans three terms of full-time study comprised of 42.00 credits of courses.

In addition to the curriculum requirements outlined below, the MMKG program is preceded by the following mandatory pre-start program:

• Satisfactory completion of online course modules in Accounting, Finance and Statistics. A Schulich-specific access code and instructions will be sent to admitted, confirmed students before they begin their first academic term.
• Students are eligible for graduation upon their successful completion of 42.00 credits. Expand the menu below to see detailed curriculum requirements for class entering Fall 2022.

The general admission requirements for the MMKG are listed below. Meeting the minimum admission requirements does not guarantee admission, as space in each program is limited. A holistic approach is taken during the application review process and all components of the application are thoroughly reviewed.

• An undergraduate degree from a recognized post-secondary institution, with a minimum B+ average in the last two full years (or equivalent) of academic work.
• Applicants with 3-year degrees may be considered for admission with one year of work experience.
• Work Experience is not required, but strong internships or prior work experience is recommended.
• One year of full-time, post-graduate work experience is required for applicants holding 3-year degrees.

The cost of attending Masters in Marketing varies greatly based on the type of university attended and the degree pursued. International students pay higher fees than domestic students. Moreover, degrees in humanities, arts, and education courses are often less expensive than degrees in medicine, engineering, or business. International students may expect to spend CA$ 84100 yearly on average to study in York University. Students should be informed that additional course fees and miscellaneous expenses may not be included in tuition.

International students can receive financial aid through scholarships to study in Canada in order to offset their expenses. With a plethora of scholarships available, overseas students can significantly reduce the financial burden of studying in York University . Most scholarships are given to students based on their academic performance or financial situation. Students should, however, check the eligibility criteria to ensure that they are eligible for these scholarships.

The Master of Marketing program helps prepare graduates to pursue rewarding careers in marketing. Students will understand marketing and consumer behaviour theory, have the technical skills required to excel in digital and data-driven marketing environments, and the ability to ideate and communicate strategic and tactical ideas to key stakeholders.

Throughout their studies, students will also have access to the Centre for Career Design (CCD). As Schulich’s in-house team of certified Career Coaches and Industry Advisors, the CCD offers innovative resources, individualized mentoring and coaching to help advance your career. Meet alumni, recruiters and industry leaders at corporate information sessions and other CCD events, and receive online access to the best career tools available.

Obtaining a Master of Marketing degree will help open graduates to a range of career opportunities in the marketing field. Common roles include Brand Manager, Digital Marketing Specialist, Market Research Analyst, Assistant Product Manager, Marketing Coordinator, or Agency Account Coordinator. MMKG graduates will be well equipped for employment in the complex and exciting world of marketing.