Marketing Management - Professional Sales

at Lambton College

This program offers a comprehensive range of benefits for students aspiring to excel in the field of marketing. Students are provided with a strong foundation in marketing fundamentals and are equipped with essential knowledge and skills to navigate the dynamic Canadian business environment. Students will learn about the various aspects of marketing, including understanding the marketing environment, consumer and business behaviour, marketing intelligence, and the design and implementation of effective marketing strategies. This prepares them for more advanced marketing courses and helps them understand how marketing concepts apply in a globalized business landscape.