Digital Media Marketing

In the Digital Media Marketing graduate certificate, students will develop the foundational knowledge and applied skills that employers value in digital marketing. Key areas covered in the program include social media marketing, mobile marketing, search marketing, content marketing, owned media marketing, paid media marketing along with marketing analytics. In the final semester, students work on a capstone project.

The Digital Media Marketing program is offered in Toronto through a combination of in-class courses and hybrid courses (which combines online delivery with in-class instruction), with approximately 40% of teaching delivered online, thus students will require a laptop computer. 

 

SEMESTER 1

SEMESTER 2

WORK EXPERIENCE TERM

Admission Requirements

• College advanced diploma (three-year) or bachelor's degree or demonstrated, relevant work experience (resumé and references required).

ENGLISH LANGUAGE PROFICIENCY

Applicants with international transcripts who do not provide English proficiency test results must test at the college level in the George Brown College English assessment to be considered for admission. In addition, applicants who are considered for admission to the program based solely on their work experience will be required to provide proof of English proficiency at the college level, and may be required to write the George Brown College English admission assessment.

This program includes 1 work experience semester. The tuition fee for this program does NOT include the cost of the work experience semester. The Work Experience fee of $500 covers the cost of the Work Experience Preparation course and work experience semester.

Graduates from the Digital Media Marketing program will be prepared to start careers in a variety of roles including marketing communication, client service, marketing communication planning or media planning and buying, across different industry sectors.

Potential job positions may include:

• Digital marketing assistant/manager
• Social media co-ordinator/manager
• Digital content manager
• Media planner
• Digital analyst
• Community manager
• SEM specialist
• SEO analyst
• Account co-ordinator/manager

Industry

George Brown College is aligned with what businesses are looking for! In-demand skills in Digital Marketing, Search Engine Optimization (SEO), Google Analytics and Microsoft 365, are all skills students develop in our Digital Media Marketing program.