Master of Marketing

at Western Sydney University

Core Modules:
 

• Business Analytics in Practice
• Business Communication Skills
• Customer Experience
• Digital Marketing
• Financial Reports for Decision Making
• Frontiers of Branding
• Innovation, Creativity and Foresight
• Marketing Systems
• MarketingMe
• Multichannel Marketing
• Social Marketing
• Understanding Contemporary Organisations
• Business Project
• Internship

1. Master of Marketing - 2 year Pathway (160 credit points)
   Applicants must have successfully completed an undergraduate degree, or higher, in any discipline.
2. Master of Marketing - 1.5 year Pathway (120 credit points)
   Applicants must have successfully completed an undergraduate degree, or higher, in a business discipline;
   
   Or
   
   Successfully completed an undergraduate degree, or higher, in any discipline and a minimum of two years full-time equivalent managerial/professional work experience in roles related to business management;
   
   Or
   
   Successfully completed an undergraduate degree, or higher, in any discipline and a minimum of five years full-time equivalent general work experience.
   
   Applicants seeking admission on the basis of work experience must support their application with a Statement of Service or CV for all work experience listed on the application.
    
3. Master of Marketing - 1 year Pathway (80 credit points)
   Applicants must have successfully completed an honours degree, graduate certificate, graduate diploma or higher, in a business discipline or a discipline in a related field; Or
   Successfully completed an undergraduate degree in a Business discipline (specifically marketing or related discipline) with a GPA of 5.0 or WAM (Weighted Average Mark) of 65+ (if provided on the academic record);
   
   Or
   
   Successfully completed an undergraduate degree in any business disciplines and a minimum of two years full-time equivalent managerial/professional work experience in roles related to marketing management

Applicants seeking admission on the basis of work experience must support their application with a Statement of Service for all work experience listed on the application. 

Domestic Student
Fees: $30,824*

International Student
Fees: AUD $31,760*

Whether you’re new to the field or a marketing professional wanting to advance your career, this program offers plenty of opportunities to suit your goals.
 

• Social Media Manager
• Brand Manager
• Customer Insights Manager
• Digital Marketing Manager
• Product Manager
• Public Relations Manager