Master of Marketing Management
University of Tasmania
Program Overview
Global and local business landscapes are experiencing unprecedented changes driven by Big Data, Artificial Intelligence, Internet-of-things and more. This shift is altering the socio-economic and cultural fabric of our society, impacting consumer lifestyle and well-being.
Dynamic market conditions have drastically changed the role of marketing professions within organisations. Contemporary Marketing Practitioners require a high level of digital literacy and creative problem-solving skills to serve new-age customers through data-driven decisions.
The Master of Marketing Management will prepare you for mid-level and senior-level marketing positions. You will study marketing theories and strategies across Digital and Social Media Marketing, Marketing Insights into Big Data, New Product and Service Development, Integrated Marketing Communications, Strategic Brand Management and more. You’ll also develop an understanding of differences and commonalities between global and local marketing issues and how to resolve them by leveraging relevant marketing skills.
Hobart, Australia
18 Months
AU$ 41,348
IELTS: 6 TOEFL: 72
To graduate from the Master of Marketing Management course, a student must satisfactorily complete 200 credit points of study comprising:
- 50 credit points of core units from the Transition units
- 100 credit points of Core units
- 50 credit points of Research/Project units, including an option for the student to select either a Research/Business Project or an equivalent project undertaken as a Corporate Internship
In addition to the requirements for domestic students, international applicants must also provide one of the following:
- IELTS with an overall Band of 6.5 and no Band less than 6; or
- TOEFL (iBT) overall score of 72 (no individual skill must be lower than Reading 16; Listening 16; Speaking 18; and, Writing 22); or
- PTE Academic overall of 50; or
- provide evidence that you have studied for 2 years full-time with English as the sole medium of instruction and examination.
Course cost based on a rate of $41,348 AUD per standard, full-time year of study (100 credit points).
Marketing is at the centre of what makes any business successful, so it’s crucial for leaders in an organisation to know how and why it works. Our Master of Marketing program will prepare you for mid to senior level roles in marketing management or general management.
Examples of roles this course will prepare you for include:
- Marketing Manager
- Brand and/or Product Manager
- Marketing Consultant
- Marketing Research Analyst
- Digital Sales Executive
- Social Media and Digital Marketing Specialist
- Account Manager
- Advertising Manager
- Consumer Insights Manager /Marketing and Digital Insights Analyst
- Communications Manager