Bachelor of Business / Creative Industries

University Of The Sunshine Coast

Program Overview

Open a world of opportunities via a flexible double degree that combines creativity with industry-relevant business skills. Become adept in key areas like management, marketing and communication, and specialise in music, social media, creative writing, fashion studies and more. Take advantage of diverse opportunities in expanding creative and digital industries, or specialise in traditional areas.

In this program you will:

  • Study the fundamentals of contemporary business. Develop the skills and mindset needed to succeed

  • Develop specialist creative and technical skills and build your professional portfolio

  • Gain hands-on experience through internships and work placements, and grow your professional network

  • Nurture critical thinking, problem solving, teamwork and communication skills


Sunshine CoastAustralia

  Course Duration

48 Months

  Tuition Fee

AU$ 24,400



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Introductory courses (12) 144 units

  • ACC106 Accounting Principles

  • BUS101 Exploring Business Research

  • BUS102 Economics for Business

  • BUS104 Discovering Management

  • BUS105 Marketing Essentials

  • BUS108 Information Systems in Organisations

  • CMN103 Introduction to the Creative Industries

  • CMN104 Introduction to Screen and Media Industries

  • CMN105 Creative Production

  • CMN116 Playing with Words: an Introduction to Creative Writing Craft

  • DRA102 Exploring Twentieth Century Theatre

  • MUS102 Performance 1


Developing courses (1) 12 units

  • BUS203 Business Law


Graduate courses (3) 36 units

  • BUS306 World of Work: Your Pathway to Employment

  • BUS320 Business, Governance and Society

  • TSM315 Running Meetings, Incentives, Conventions and Exhibitions (M.I.C.E) industry events



  • BCI300 Work Integrated Learning Project

  • BCI301 Work Integrated Learning Placement

  • BCI302 Work Integrated Learning Project

  • BCI303 Work Integrated Learning Placement


Business Major courses (8) 96 units

  • Business Administration

  • Digital Futures

  • Economics and Finance

  • Human Resource Management

  • Marketing

  • Small Business Management

  • Tourism, Leisure and Event Management


Creative Industries Major courses (8) 96 units

  • Creative Writing and Publishing

  • Music

  • Screen Media 

  • Theatre and Performance

For entry into most USC undergraduate degree programs, you need to have completed a minimum level of education similar to successful completion of Australian Year 12 with good grades.

Further studies, for example, a semester or more at college or university, can also be considered for entry and may give you credit transfer towards a degree.

Some examples of upper secondary qualifications and a guide to the minimum grades that USC will consider are listed here. These are minimum requirements and do not guarantee entry. Some programs may require higher grades. Alternative qualifications may also be considered on a case by case basis.


English Language Requirement

  • IELTS (Academic)    Overall score of 6.0 with minimum 5.5 in each subtest

  • TOEFL iBT               Overall score of 76 with minimum score of 21 for writing

Annual tuition fee ($AUD)


  • Advertising executive

  • Business manager

  • Communications professional

  • Creative director

  • Entrepreneur

  • HR manager

  • Innovation manager

  • International business

  • Market researcher

  • Marketing coordinator

  • Tourism and hospitality manager

  • Writer/publisher

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