Master of Marketing

at University of Newcastle

The Master of Marketing focuses on developing greater understanding of marketing principles, consumer decision making and strategic marketing decision making. Specialisation in particular aspects of marketing is also offered which draw upon the research strengths of the academics, with focus placed on
 

• marketing communications
• brand management
• services and relationship marketing
• global marketing
• digital marketing
• marketing research

The program offers students the opportunity to learn from a blend of cutting-edge academic research and the latest insights from industry.

Core Courses
 

• Marketing Management and Planning
• Customer Decision Making and Behaviour
• Digital Marketing
• Services and Relationship Marketing Management
• Global Marketing Strategy and Planning
• Integrated Marketing Communications
• Brand Development and Marketing
• Marketing Research in Practice

Admission Requirements

Entry into the Master of Marketing will be available for applicants who have:
 

• Bachelor (Honours) Degree, or an equivalent or higher qualification; or
• Bachelor Degree, or an equivalent or higher qualification, in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, or marketing; or
• Bachelor Degree, or an equivalent or higher qualification, not in a related field and 1 year relevant organisational experience; or
• At least 7 years' relevant organisational experience, including 2 years in a management position; or
• Successful completion of 75% (30 units) of one of the following UoN programs
  :
  • Graduate Certificate in Business Administration
  • Graduate Certificate in Applied Finance
  • Graduate Certificate in Human Resource Management
  • Graduate Certificate in Marketing
  • Graduate Certificate in Professional Accounting

Students seeking Recognition of Prior Learning (RPL) must apply to the Program Convenor. RPL applications will be considered on a case-by-case basis.

Minimum English Language Proficiency Requirements
 

• All Applicants must demonstrate that they meet the University’s English proficiency requirement.
• Applicants for this program must satisfy a minimum English Language Proficiency Standard equivalent to an IELTS overall minimum of 6.5 with no subtest result below 6.0.

Fees

AUD 42,695 (indicative annual fee)
Indicative annual fees are based on a full year full time load (80 units). 

The Master of Marketing program will provide you with depth of knowledge of contemporary marketing issues and simultaneously build your skills in analysing situations, marketing opportunities and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.

Marketing career opportunities exist across all industries which span exciting and challenging areas such as marketing strategy and planning, brand management, marketing communications, marketing research, social marketing, digital marketing and sustainability. The skills and knowledge you will acquire underpin many senior roles including:
 

• Marketing Coordinator
• Market Research Officer
• Media Analyst
• Marketing Manager
• Brand Manager