Master of Marketing Communications Featured Image

Universities Australia University of Melbourne Courses Master of Marketing Communications

Master of Marketing Communications
at University of Melbourne

Melbourne, Australia

Tuition Fee AU$ 40,768
Country Rank#2
Duration24 Months
Score IELTS: 6.5

Program Overview

Be part of the merging sectors of marketing and communication by cultivating your future as a professional. The Master of Marketing Communications arms you with disciplinary-specific knowledge and interdisciplinary expertise that gives you the adaptive capabilities to thrive in this ever-changing profession.

As vocational program with an internship option, the Master of Marketing Communications integrates your skills in the marketing and communications disciplines by teaching you how to adapt to the changing industry of the digital age. Graduates emerge as creative and reflective practitioners equipped to face dynamic industry challenges with practical skills in content marketing, advertising, public relations and strategic communications.

Developed with industry experts, this program is co-taught by the Graduate School of Humanities and Social Sciences and Melbourne Business School.

Course Content
Compulsory subjects: first 50 points

Students must complete these three compulsory subjects in the first 50 points of study:
- Public Relations and Communications
- Foundations of Marketing & Communication
- Marketing Management
Compulsory subjects: remaining 150 points

Students must complete 75 points of these compulsory subjects in the remaining 150 points of study:
- Strategic Content Creation
- Marketing & Media in a Global Context
- Integrated Marketing Communications
- Managing for Value Creation
- Leading for Strategic Advantage
- Marketing Metrics
Core subjects

Students must complete 25 points of core subjects (coursework option) or 50 points (minor thesis option):
- Consulting Fundamentals
- Applied Syndicate Project
- Internship II (Semester Long)
- Marketing Research
Elective subjects

Students must complete 50 points of elective subjects (coursework option) or 25 points (minor thesis option):
- The Power of Ideas: Ten Great Books
- Cultural Complexity and Intelligence
- Serial Storytelling
- Transcultural Communication at Work
- Researching Audiences and Reception
- Public Relations and Communications
- Strategic Political Communication
- Advanced Industry Practice - PR
- Advanced Industry Practice - Advertising
- Audiovisual Communication
- Social Entrepreneurship
- Public Relations
- Marketing Management
- Branding
- Customer Experience Management
- Advertising and Communications Strategy
- Social Enterprise Incubator
- Public Policy in the Asian Century
- Innovative Design and Service Delivery
- Business and Professional Communications
- Writing and Editing for Digital Media
- Media Law in a Global Context
- Consumers and Consumption
Entry Requirement
In order to be considered for entry, applicants must have completed:
- An undergraduate degree in any discipline with at least an H2B (70%) weighted average, or equivalent
Meeting this requirement does not guarantee selection.

In ranking applications, the Selection Committee will consider:
- Prior academic performance; and
- Relevance of previous studies
Applicants with the following may be awarded up to 50 points of credit:
- An undergraduate degree in a cognate discipline, with at least H2B (70%) weighted average, or equivalent
- An undergraduate degree in any discipline with at least an H2B (70%) weighted average, or equivalent and at least two years documented relevant media and communications work experience
Fees & Scholarships
International full fee:
- AUD$ 40,768
Career Prospect
With a Master of Marketing Communications, you can enter professional fields including:
- Content marketing and advertising
- External relations
- Public relations
- Social media coordination
- Digital brand management

Cost Of Studying At University of Melbourne

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

Master of Marketing Communications at University of Melbourne