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Universities Australia University of Melbourne Courses Master of Digital Marketing

Master of Digital Marketing
at University of Melbourne

Melbourne, Australia

Tuition Fee AU$ 34,816
Country Rank#2
Duration18 Months
Score IELTS: 6.5

Program Overview

The Master of Digital Marketing is for Bachelor of Commerce graduates (or equivalent) with marketing studies or earlier career marketing professionals. You will learn how to design the digital customer experience, which digital metrics matter, how best to craft creative viral content, and best-practice examples from industry thought leaders. The course aims to equip graduates for a career in this fast-changing area through a specialised suite of advanced subjects including, Customer Experience Design, Digital Marketing Metrics, Content Marketing, and Thought Leadership in Digital Marketing.

The course is academically rigorous, practically orientated and globally relevant.

Course Content
Compulsory Subject
- Marketing Research
- Customer Experience Design
- Social Media and Viral Marketing
Entry Requirement
In order to be considered for entry, applicants must have completed:
- An undergraduate degree in marketing, or a business/commerce degree with a marketing major/specialisation; and
- A personal statement outlining why you wish to be considered for the course
In ranking applications, the Selection Committee will consider:
- Prior academic performance; and
- Your personal statement
The Selection Committee may seek further information to clarify any aspect of an application in accordance with the Academic Board Rules on the use of selection instruments.

Applicants are required to satisfy the university's English language requirements for graduate courses. For those applicants seeking to meet these requirements by one of the standard tests approved by the Academic Board, performance Band 6.5 is required.
Fees & Scholarships
Indicative first year fee
AUD$34,816

Indicative total course fee
AUD$53,094

Cost Of Studying At University of Melbourne

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

Master of Digital Marketing at University of Melbourne