Bachelor of Business (Marketing) Featured Image

Universities Australia University of Canberra Courses Bachelor of Business (Marketing)

Bachelor of Business (Marketing)
at University of Canberra

Canberra, Australia

Tuition Fee AU$ 34,000
Country Rank#30
Duration36 Months
Score IELTS: 6

Program Overview

This course will provide you with a strong foundation of the principles and conceptual frameworks of marketing, as used in both academia and the workplace, within a business context which focuses on economic strategies, financial outcomes and entrepreneurship. You’ll explore a variety of cognitive, technical and communication skills to analyse, review and explore marketing problems, providing innovative solutions for a range of real-world public, private and not-for-profit enterprises.

Course Content
Modules
- Marketing Fundamentals
- Negotiation and Sales Management
- Consumer and Buyer Behaviour
- Digital Marketing
- Marketing Research Methods
- Relationship Marketing
- International Marketing
- Strategic Marketing Management
Entry Requirement
- For international students studying an Australian Year 12 qualification, your selection rank is your ATAR plus any adjustment factors you may be eligible for.
- If you’re an international student who has not completed an Australian Year 12, we also recognise a range of other international qualifications for direct entry. These include the NCEA Level 3, the International Baccalaureate (IB) and GCE A Levels
English Entry Requirement
- An IELTS Academic score of 6.0 overall, with no band score below 6.0 (or equivalent).
Fees & Scholarships
International Fees Per Year

$34,000
Career Prospect
Career opportunities
- Marketing manager
- Advertising account manager
- Brand manager
- Social media manager
- Events manager
- Marketing consultant
- Marketing analyst
- Media analyst
- Promotions manager
- Sponsorship manager

Cost Of Studying At University of Canberra

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

Bachelor of Business (Marketing) at University of Canberra