Master of Wine Business

at University of Adelaide

A competitive edge in a global marketplace

Home to some of the most innovative and revered winemakers in Australia, South Australia is the ideal location for you to study how business operates in the wine industry.

This intensive degree sets you up to have a positive impact on the entire wine value chain; a capability demanded of wine business professionals worldwide.

What will you do?

Our Master of Wine Business is designed for both current and aspiring wine business owners, marketers, managers, winemakers, sommeliers, and staff. You will:

• benefit from flexible study modes
• build working knowledge and skills in both winemaking and viticulture
• learn about direct wine marketing
• understand how to evaluate domestic and international markets
• study the foundations of wine science 
• explore legal aspects of the business
• undertake a six-unit research project.

There are also internship opportunities across South Australia’s booming wine industry.

Where could it take you?

You might manage a cellar door or an up-and-coming winery. You could work in marketing, sales, tourism or events, delighting customers and crafting irresistible experiences for wine lovers. Perhaps you’ll export South Australia’s best or take on a strategic role in a regional governing body.