Master of Media (Strategic Communication)

at University of Adelaide

Lead and control strategic dialogue

Organisations of all kinds are becoming increasingly media-savvy. Competition for audiences’ attention is ever more intense. The need for keenly targeted and strategically effective communication has never been greater—and demand for highly-skilled professionals with the judgement to lead it across multiple channels is following suit.

What will you do?

Conducted over two years full-time (or 1.5 years for students with a Bachelor in Media, Communications or other relevant field), our Master of Media (Strategic Communication) will equip you to lead strategic communication planning, management and execution across all key channels: digital and social media, TV, radio and press.

You will graduate with:

• significantly enhanced strategic thinking, problem-solving and decision-making abilities
• highly advanced skills in creating and tailoring strategic messaging for all key media channels
• deep understanding of the principles underlying media relationship-building
• awareness of key media channels’ unique consumption drivers
• insight into current and forecast global media trends.

You’ll also gain:

• opportunities for valuable professional experience and connections through an industry placement and ongoing mentoring
• high-level skills and understanding in risk and crisis communication and brand messaging.

And you’ll build outstanding research skills by doing a major second-year research project.

Where could it take you?

You’ll graduate with the knowledge, skills and depth of insight to lead strategic communication in any sector, anywhere in the world—from advanced manufacturing to professional services, and NGOs to FMCGs. You’ll be well equipped to guide the achievement of all organisational objectives: marketing, business development, community engagement and positive social change.