Master of Business Administration / Master of Marketing
The University of Newcastle, Australia (UON)
Program Overview
This combined degree program allows students to undertake studies in the more general business disciplines of the Master of Business Administration while also studying the specific Marketing courses of the Master of Marketing.
The Master of Business Administration program is designed to provide students with a range of analytic, strategic and leadership skills which will prepare them for increasingly competitive careers in business management in the corporate and public sectors. The program offers a grounding in fundamental business areas such as accounting, finance, organisational behaviour, economics, marketing and management. Analytic and problem solving skills are emphasised through an applied understanding of the theoretical framework within which today’s managers must operate, as well as the acquisition of practical skills in teamwork, writing, presentation and time-management. The ability to cope with rapid organisational and technological change is developed through an understanding of organisational behaviour, information systems and organisational change and development.
The Master of Marketing is designed to give students the ability to better evaluate existing and potential market opportunities and to develop strategies that achieve organisational outcomes appropriate for the Australian and international business environment. Students will develop a solid understanding of the theoretical underpinnings of marketing and how they are applied in all contexts.
Callaghan, Australia
24 Months
AU$ 41,280
IELTS: 6.5 TOEFL: 79
Core Courses
- Organisational Behaviour and Design
- Marketing Management and Planning
- Customer Decision Making and Behaviour
- Digital Marketing
- Services and Relationship Marketing Management
- Global Marketing Strategy and Planning
- Strategic Management
- Financial and Management Accounting
- Integrated Marketing Communications
- Brand Development and Marketing
- Corporate Governance and Social Responsibility
- Marketing Research in Practice
- Leadership in Contemporary Organisations
Entry into the Master of Business Administration/Master of Marketing will be available for applicants who have:
- Bachelor (Honours) Degree, or an equivalent or higher qualification; or
- Bachelor Degree, or an equivalent qualification, in a related field such as accounting, business, commerce, communication, economics, finance, human resource management, industrial relations, management, marketing; or
- Bachelor Degree, or an equivalent or higher qualification, not in a related field and 1 year relevant organisational experience; or
- At least 7 years' organisational experience, including 2 years in a management position; or
- Successful completion of 75% (30 units) of one of the following UoN programs:
- Graduate Certificate in Business Administration
- Graduate Certificate in Applied Finance
- Graduate Certificate in Human Resource Management
- Graduate Certificate in Marketing
- Graduate Certificate in Professional Accounting
Students seeking Recognition of Prior Learning (RPL) must apply to the Program Convenor. RPL applications will be considered on a case-by-case basis.
Applicants for this program must satisfy a minimum English Language Proficiency Standard equivalent to an IELTS overall minimum of 6.5 with no subtest result below 6.0.
Fees
International students - AUD41,280 (indicative annual fee)
Indicative annual fees are based on a full year full time load (80 units)