Program Overview

The UNSW Bachelor of Media (Public Relations and Advertising) is a three-year full-time (or six-year part-time) university degree that combines practical skills in public relations and advertising, media and communication theory, and electives in humanities and social sciences.  

Through this degree, you’ll gain deep conceptual knowledge of current and emerging PR and advertising practices - how they have risen to prominence and continue to shape our lives. You’ll draw on your knowledge as you gain work experience and professional skills using the latest technology. This unique combination of theory and practice will set you up for a dynamic career that moves with the future of media industries.



  Course Duration

36 Months

  Tuition Fee

AU$ 40,495


IELTS: 6.5 TOEFL: 90

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Program structure

The Bachelor of Media (Public Relations & Advertising)  consists of 24 courses and can be completed in three years full-time.

The program includes:

  • 9 Media core courses

  • 7 PR & Advertising/Media electives

  • 2 Arts and Social Sciences electives

  • 6 Electives/ general education courses

Study areas


  • Art History and Theory

  • Asian Studies

  • Indigenous Studies

  • Australian Studies

  • Chinese Studies

  • Advanced Chinese Studies

  • Global Development

  • Criminology

  • Creative Writing

  • Economics

  • English

  • Environmental Humanities

  • European Studies

  • Film Studies

  • French Studies

  • Advanced French Studies

  • Geographical Studies

  • Geography

  • German Studies

  • Modern Greek Studies

  • History

  • International Business

  • Indonesian Studies

  • Italian Studies

  • Japanese Studies

  • Advanced Japanese Studies

  • Korean Studies

  • Advanced Korean Studies

  • Linguistics

  • Human Resource Management

  • Music Studies

  • Philosophy

  • Politics and International Relations

  • Studies in Psychology

  • Psychology

  • Sociology and Anthropology

  • Spanish Studies

  • Theatre and Performance Studies

  • Gender Studies

Full program structure

Each university year at UNSW has three terms and an optional summer study period.  

Some courses need to be studied in your first and second year, so you’re prepared for courses that can only be studied in later years. You can study full-time or part-time. Depending on how you plan your study load, you can fit two or three courses into a term and one course in a summer term.

Below is an example of what you could study in a standard three-year, full-time study plan in the The Bachelor of Media (Public Relations & Advertising).

First year

  • 3 Media core courses

  • 2 Prescribed Arts/Media courses

  • 1 Prescribed faculty elective

  • 2 Free electives/ general education courses

Second year

  • 3 Media core courses

  • 3 PR & Advertising/Media electives

  • 1 Prescribed faculty elective

  • 1 Free elective

Third year

  • 2 Media core courses

  • 4 PR & Advertising/Media electives

  • 2 Free electives/general education courses


Direct entry requirement

All India Senior School Certificate (CBSE)


Indian School Certificate (CISCE)


India State Board


Great Britain General Certificate of Education (GCE A levels)


International Baccalaureate Diploma (IB)


Scholastic Aptitude Test (SAT) (after 2016)



Applicants will be assessed on a combination of higher school academic results, portfolio submission and an interview.

You may be asked to provide evidence of your English proficiency to study at UNSW depending on your educational background and citizenship. English language skills are vitally important for coping with lectures, tutorials, assignments and examinations - this is why UNSW requires a minimum English language competency for enrolment.

If English is not your first language, you’ll need to provide proof of your English proficiency before you can be given an offer to study at UNSW. You can do this by providing evidence that you meet one or more of the following criteria:

  • English language tests and university English courses

  • Prior study in the medium of English

  • Other qualifications

UNSW Global offers courses and programs designed to help you reach the English language level required for entry into your chosen degree. Different options are available depending on your current English language level. 

IELTS 6.5 overall (min. 6.0 in each subtest)

TOEFL 90 overall (min. 23 in writing, 22 in reading, listening and speaking)


2022 Indicative First Year Fee


2022 Indicative Fee to Complete Degree


  • Public relations
  • Advertising account management
  • Advertising creative services
  • Media relations and social media strategy
  • Communications
  • Corporate affairs
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