Master of Wine Business
The University Of Adelaide
Program Overview
A competitive edge in a global marketplace
Home to some of the most innovative and revered winemakers in Australia, South Australia is the ideal location for you to study how business operates in the wine industry.
This intensive degree sets you up to have a positive impact on the entire wine value chain; a capability demanded of wine business professionals worldwide.
What will you do?
Our Master of Wine Business is designed for both current and aspiring wine business owners, marketers, managers, winemakers, sommeliers, and staff. You will:
- benefit from flexible study modes
- build working knowledge and skills in both winemaking and viticulture
- learn about direct wine marketing
- understand how to evaluate domestic and international markets
- study the foundations of wine science
- explore legal aspects of the business
- undertake a six-unit research project.
There are also internship opportunities across South Australia’s booming wine industry.
Where could it take you?
You might manage a cellar door or an up-and-coming winery. You could work in marketing, sales, tourism or events, delighting customers and crafting irresistible experiences for wine lovers. Perhaps you’ll export South Australia’s best or take on a strategic role in a regional governing body.
Adelaide, Australia
24 Months
AU$ 47,500
IELTS: 6.5 TOEFL: 79
Core Courses
Extension and Conversion students must complete all of the following courses:
- WINE 7001: Marketing for Wine Business
- WINE 7002: Growing Domestic and International Wine Markets
- WINE 7005: Direct Wine Marketing and Cellar Door Management
- WINE 7006: Wine Retailing
- WINE 7008: Wine Tourism
- ENTREP 5036: Entrepreneurial Concepts and Mindset
- WINE 7010: Legal Aspects of Wine Business
- WINE 7009: Wine Branding
Conversion students must additionally complete the following course:
- OENOLOGY 7000NW: Foundations of Wine Science
Australian Year 12
Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject
English Tests accepted by the University of Adelaide
IELTS
Overall 6.5
TOEFL
Overall 79
Tertiary Qualifications
- 48 unit conversion pathway: Bachelor degree or equivalent
- 36 unit extension pathway: Bachelor degree or equivalent in Oenology or Viticulture
Indicative annual tuition fees (24 units)
International student place: $47,500
Potential careers
Market Researcher, Marketing - Agriculture, Food & Wine, Export / Import trade, Retail, Retail Manager, Wine Marketing