Master of Media (Strategic Communication)

The University Of Adelaide

Program Overview

Lead and control strategic dialogue

Organisations of all kinds are becoming increasingly media-savvy. Competition for audiences’ attention is ever more intense. The need for keenly targeted and strategically effective communication has never been greater—and demand for highly-skilled professionals with the judgement to lead it across multiple channels is following suit.

What will you do?

Conducted over two years full-time (or 1.5 years for students with a Bachelor in Media, Communications or other relevant field), our Master of Media (Strategic Communication) will equip you to lead strategic communication planning, management and execution across all key channels: digital and social media, TV, radio and press.

You will graduate with:

  • significantly enhanced strategic thinking, problem-solving and decision-making abilities
  • highly advanced skills in creating and tailoring strategic messaging for all key media channels
  • deep understanding of the principles underlying media relationship-building
  • awareness of key media channels’ unique consumption drivers
  • insight into current and forecast global media trends.

You’ll also gain:

  • opportunities for valuable professional experience and connections through an industry placement and ongoing mentoring
  • high-level skills and understanding in risk and crisis communication and brand messaging.

And you’ll build outstanding research skills by doing a major second-year research project.

Where could it take you?

You’ll graduate with the knowledge, skills and depth of insight to lead strategic communication in any sector, anywhere in the world—from advanced manufacturing to professional services, and NGOs to FMCGs. You’ll be well equipped to guide the achievement of all organisational objectives: marketing, business development, community engagement and positive social change.



  Course Duration

24 Months

  Tuition Fee

AU$ 38,500


IELTS: 6.5 TOEFL: 79

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Core courses

You must complete 36 (24 if you have a relevant Bachelor degree) units of core courses as follows:

  • Media Relations
  • Social Media Management
  • Risk and Crisis Communication
  • Leadership in Strategic Communication
  • Researching Media
  • Media Masters Theory

Research Dissertation

You must complete 12 units of research dissertation courses as follows:

  • Media Masters Research Project

Australian Year 12    

Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject

English Tests accepted by the University of Adelaide    


Overall 6.5   

Overall 79

Tertiary Qualifications    

48 Unit Conversion Masters: Bachelor degree or equivalent OR successful completion of the Graduate Diploma in Media (Strategic Communication) OR Successful completion of the Graduate Certificate in Media (Strategic Communication).
36 Unit Extension Masters: Bachelor degree in Media or relevant cognate discipline OR equivalent professional experience. Relevant professional work experience (equivalent of at least 5 years) will be considered in lieu of the academic entry requirements (Bachelor degree in Media or relevant cognate discipline). Applicants must provide a detailed Curriculum Vitae with their application.

Indicative annual tuition fees (24 units)    

International student place:

Potential careers

PR Advisor, Communications Advisor, Wine Marketing, Digital Marketer, Market Research Analyst, Market Researcher, Marketer / Marketing Manager, Marketing Associate, Marketing Planner, Strategist, Communications Analyst, Digital Strategist, Social Media Manager, Social Media Strategist

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