Master of Marketing

The University Of Adelaide

Program Overview

A competitive edge in marketing

Marketing experts are strategists, innovators and communicators. They craft irresistible experiences, delight customers and create value.

Our Master of Marketing is an advanced degree designed to skyrocket students into senior marketing positions.

What will you do?

This intensive program will challenge marketing and non-marketing undergraduates alike. You will:

  • explore future-oriented marketing concepts
  • learn to make informed finance and accounting decisions
  • develop advanced strategic thinking and leadership skills
  • apply cutting-edge analytical tools and techniques
  • pursue electives aligned to your interests and career goals—from Social Entrepreneurship to Direct Wine Marketing
  • gain deep insights into international pressures and global markets.

You’ll also build strong business and marketing research skills, including through a major project.

Where could it take you?

Our graduates go on to exciting marketing careers in business, government, community service and not-for-profit organisations.

You could shape the future of global food, fashion or tech brands. You might analyse consumer data and suggest sales strategies based on your research. Perhaps you’ll connect with partners in public relations or represent the athletic elite as a sports agent.

Your role in today’s marketing environment is limited only by your imagination.



  Course Duration

18 Months

  Tuition Fee

AU$ 47,500


IELTS: 6.5 TOEFL: 79

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Core Courses

All students must complete the following core courses:

  • COMMERCE 7039 Business Research Methods 
  • MARKETNG 7025 Integrated Marketing Communications
  • MARKETNG 7032 Strategic Marketing 
  • MARKETNG 7xxx Analytics for Marketers
  • MARKETNG 7xxx Customer Experience in Services
  • MARKETNG 7xxxA Research Project in Marketing
  • MARKETNG 7xxxB Research Project in Marketing 

In addition, students enrolled in the two-year program must complete the following:

  • MARKETNG 7104 Marketing Management 
  • MARKETNG 7xxx Digital Media Concepts and Application
  • ENTREP 5036 Entrepreneurial Concepts and Method
  • MARKETNG 7023 Understanding Consumers

Australian Year 12    

Successful completion of an Australian year 12 qualification with a minimum pass in an accepted English language subject

English Tests accepted by the University of Adelaide    

Overall 6.5    

Overall 79    

Tertiary Qualifications    

  • 48 unit (2 years) conversion pathway - Bachelor degree or equivalent
  • 36 unit (1.5 years) extension pathway - Bachelor degree or equivalent in a relevant cognate discipline (Field of Education codes: 080505 Marketing, 080599 Sales and Marketing)

Indicative annual tuition fees (24 units)    

International student place:

Potential careers

Market Researcher, Marketing Planner, Brand Marketer, Communications Officer, Product and Advertising Manager, Public Relations Officer, Retail Manager, Sales Manager

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