Bachelor of Communication (Public Relations)
RMIT University
Program Overview
Are you interested in investigating the core of an issue to find out why it is important to an organisation and the people it deals with? In this degree, you’ll gain the skills to work out how an organisation can communicate effectively with different audiences.Public relations is a career for people with enquiring minds. Advising organisations on how to enhance their working relationships and reputation is at the heart of modern PR.
The Bachelor of Communication (Public Relations) prepares you for the increasingly globalised, technology-driven world of public relations within corporate, government, not-for-profit and consultancy environments.This degree includes subjects in strategic communication and theory, principles, research, and contextual studies. These subjects promote analytical and research skills and provide a broader learning experience. You will gain professional skills in writing techniques, media and stakeholder relations, strategy and industry research, with an emphasis on problem solving, creativity, relationship development and project management.
Melbourne, Australia
36 Months
AU$ 36,480
IELTS: 6.5 TOEFL: 79
Modules:
- Public Relations Essentials: Concepts and Practice
- Public Relations Research Methods
- Communication Strategy and Planning
- Influence and Impact in Public Relations
- Applied Public Relations Research: Insights to Action
- Issues, Risk and Crisis Communication
- Communicating the Organisation
You must have successfully completed an Australian Year 12 (or equivalent senior secondary school) qualification.Victorian Certificate of Education (VCE) Units 3 and 4: a study score of at least 30 in English (EAL) or at least 25 in English other than EAL.
To study this course you will need to complete one of the following English proficiency tests:
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IELTS (Academic): minimum overall band of 6.5 (with no individual band below 6.0)
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TOEFL (Internet Based Test - IBT): minimum overall score of 79 (with minimum of 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing)
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Pearson Test of English (Academic) (PTE (A)): minimum score of 58 (with no communication band less than 50)
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Cambridge English: Advanced (CAE): minimum of 176 with no less than 169 in any component.
The cost of studying at RMIT University varies largely depending on the type of university and the degree chosen. More often than not, humanities, arts, and education courses are less expensive than degrees in medical, engineering, or management. Furthermore, students who choose to study at the postgraduate level typically pay higher tuition fees, which again vary depending on the programme chosen. Most universities provide scholarships or financial aid to students in order to help them offset their tuition costs. Students should be aware that additional course fees and incidental expenses may not be included in tuition. On average, international students can expect to pay A$ 36,480 annually, to study in RMIT University.
Public relations is now a main focus in many organisations, which has helped to improve its profile in business.
Changes in technology have helped the PR process evolve to keep pace in fast-paced environments that need to cut through to fragmented audiences.There is a strong employment rate upon graduation as the degree prepares students to problem-solve and construct communication materials effective in all sectors of PR, making our graduates adaptable to the ever-changing business environment. Many graduates also start their own businesses.
Public relations graduates work in many areas including:
- corporate communication
- change management
- internal communication
- issues and crisis management
- public affairs and lobbying
- media relations and publicity
- event management
- fundraising and sponsorship
- strategic communication
- brand management.