Bachelor of Marketing and Bachelor of Arts
Monash University
Program Overview
Why study a double degree in Marketing and Arts? With Marketing, you'll explore social media, advertising, consumer behaviour, campaign planning, market research, strategy, data analysis, branding and digital marketing. With Arts, you can choose from almost 40 major and minor areas of study.
Melbourne, Australia
48 Months
AU$ 47,300
IELTS: 6.5 TOEFL: 79
Double degree courses include the features of the component degree courses, except that electives may be reduced.
Marketing
B2036 Bachelor of Marketing is a specialist course that develops through the themes of foundation business knowledge, specialist discipline knowledge and capstone experience.
- Part A. Foundation business knowledge
This will provide you with a study of marketing and the impact they have on decision making in organisations. - Part B. Specialist discipline knowledge
These studies will develop your capacity as a critical and creative professional who is able to apply your knowledge of marketing to provide discipline based solutions for business. Units contained within the discipline specialisation may meet the requirements for professional accreditation bodies. - Part C. Capstone experience
The capstone unit will consolidate your knowledge and skills acquired through the study of your specialisation and provide experience in multi-disciplinary processes and decision making
Arts
A2000 Bachelor of Arts is a comprehensive course, structured in three equal parts. In the double degree course you complete the following two parts:
- Part A. Arts listed major
This will provide you with a focused program of study that will develop your practical and theoretical skills and knowledge in one Faculty of Arts listed major area of study. You will learn to critically analyse, apply and communicate an advanced level of understanding of the concepts and theoretical frameworks that constitute the knowledge base of the area of study. - Part B. Arts specified study
This will expose you to several arts disciplines areas of study contributing breadth to your knowledge of the arts, humanities and social sciences. It will also give you the opportunity to learn about several areas of study before finalising your choice of major and minor.
All Monash undergraduate courses require you to have successfully completed a minimum of an Australian Year 12 qualification (or equivalent) and achieve the required academic entry score. Most Monash faculties generally use your most recent studies for admission however other guidelines may apply where your prior qualification may be considered.
Fees
Fees are subject to change annually.
International fee
- Fees are per 48 credit points which represents a standard full-time course load for a year.
- A$47,300