Bachelor of Business and Bachelor of Marketing
Monash University
Program Overview
Why study Business and Marketing? With Business, you'll explore everything from finance to management. With Marketing, you'll explore social media, advertising, consumer and buyer behaviour, campaign planning, market research, strategy, data analysis, branding and digital marketing.
Melbourne, Australia
48 Months
AU$ 47,300
IELTS: 6.5 TOEFL: 79
Double degree courses include the features of the component degree courses, except that electives may be reduced.
Business
The Bachelor of Business is a comprehensive course, structured in three equal parts. In the double degree course you complete the following two parts:
- Part A. Business specified study
This will provide you with a broad foundation for your study of business and expose you to several business disciplines. It will contribute breadth to your knowledge of business and develop your understanding of multi-disciplinary decision making in organisations. It will also give you the opportunity to learn more about each discipline before finalising your choice of major.
Part B. Business listed major (excludes Marketing)
Marketing
The Bachelor of Marketing is a specialist course that develops through the themes of foundation business knowledge, specialist discipline knowledge and capstone experience.
- Part A. Foundation business knowledge
This will provide you with a study of marketing and the impact they have on decision making in organisations. - Part B. Specialist discipline knowledge
These studies will develop your capacity as a critical and creative professional who is able to apply your knowledge of marketing to provide discipline based solutions for business. Units contained within the discipline specialisation may meet the requirements for professional accreditation bodies. - Part C. Capstone experience
The capstone unit will consolidate your knowledge and skills acquired through the study of your specialisation and provide experience in multi-disciplinary processes and decision making.
All Monash undergraduate courses require you to have successfully completed a minimum of an Australian Year 12 qualification (or equivalent) and achieve the required academic entry score. Most Monash faculties generally use your most recent studies for admission however other guidelines may apply where your prior qualification may be considered.
Fees
Fees are subject to change annually.
International fee
- Fees are per 48 credit points which represents a standard full-time course load for a year.
- A$47,300