Advanced Diploma of Marketing & Communication

at Mercury College Hurstville Campus

Advanced Diploma of Marketing and Communication has been designed as a pathway from the Diploma level course. This course focuses on the higher-level management skills based on sound theoretical knowledge of marketing in the context of a business strategy. It looks at Australian and international marketing trends with a focus on Asia Pacific marketing.Students study includes market research techniques, business and marketing risk management, international marketing, organisational marketing objectives and advertising campaigns.Leadership, business innovation and organisational change is also covered for roles expected to be at a director or project leader level in a business or organisation.