Master of Marketing
La Trobe University
Program Overview
Lead the future of marketing.
New technology and social media platforms continue to change the way companies connect with their customers. The demand is growing for business leaders with up-to-the-minute marketing knowledge and skills.
La Trobe's Master of Marketing puts you at the forefront of marketing in the digital era. You'll develop your business and leadership talents, while building an advanced marketing skillset.
Gain hands-on experience using new digital technologies and undertaking market research and data analysis. Discover how these tools can be employed to maximise an organisation's impact.
Enhance your human skills alongside your technical expertise and learn ways to successfully engage with customers. Gain valuable insights into the customer experience by examining the psychological, sociological and anthropological drivers behind purchasing decisions.
Develop an advanced understanding of digital marketing, while building a strong understanding of industry best practice. Learn how to successfully leverage social media, content marketing and digital platforms in multi-channel marketing campaigns.
The Master of Marketing lets you tailor your degree to your career aspirations. Choose from a wide range of specialisations, including entrepreneurship and innovation, data analytics and project management.
You can also delve further into the customer experience through specialised subjects in customer relationship management and experience design. Harness the latest digital tools to design, manage and optimise customer interaction with an organisation, product, brand or service across multiple channels.
Melbourne, Australia
24 Months
AU$ 38,200
IELTS: 6.5 TOEFL: 79
Study options
Core subjects
Core subjects are required subjects in your course. You need to complete these subjects to attain your degree.
- Academic Integrity Module
- Advanced Consumer Decision Making
- International Marketing Management
- Introduction To Accounting And Finance
- Marketing In The Digital Era
- Marketing Management
- Principles Of Economics
- Statistics For Business And Finance
- Sustainable Management And Marketing
- Applied Market Research
- Customer Experience Design
- Customer Relationship Management
- Social Media Marketing And Strategy
Academic entry requirement
Prerequisites
Successful completion of an Australian bachelor degree (or equivalent).
Admission may be granted to applicants without an undergraduate degree but with five or more years of relevant work experience. In making an offer to an applicant, the University will give consideration to a range of factors, including academic record, English proficiency and/or employment experience.
Selection criteria
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Applicants with an Australian Bachelor's degree in a business-related field or an approved equivalent qualification may be eligible for credit for the four foundation subjects in Year 1. Applicants without an undergraduate degree but with a demonstrated minimum of at least five years relevant and cognate business experience may be eligible for credit for the four foundation subjects.
Annual tuition fee
A$39 800 per 120 credit points.
Note: 120 credit points represents full-time study for one year.
The prevalence of digital technologies and social media have created many exciting opportunities for marketing graduates.
Possible roles include:
- Consumer specialist
- Digital marketing manager
- SEO manager
- Social media marketing manager
- Media buyer