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Universities Australia Edith Cowan University Courses Master of Marketing and Innovation Management

Master of Marketing and Innovation Management
at Edith Cowan University

Joondalup, Australia

Tuition Fee AU$ 31,300
Country Rank#24
Duration24 Months
Score IELTS: 6.5

Program Overview

The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.

Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.

This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.

Course Content

Year 1 Semester 1

Unit Code	Unit Title	Credit Points
FBL5010	Managing People and Organisations	20
FBL5020	Marketing Leadership	20
FBL5030	Fundamentals of Value Creation in Business	20
Year 1, Semester 2 and Year 2, Semesters 1 & 2*
MKT5325	Applied Digital Marketing	20
DES5102	Design Thinking	20
MKT6304	New Product Development	20
MKT6308	Current Issues in Marketing	20
MBA6090	Entrepreneurship, Innovation and Creativity	20
MKT6310	Marketing Research	20

Entry Requirement
Academic Admission requirements (Band 6)

The following course-specific admission requirements are mandatory and must be satisfied by all applicants. These requirements are in addition to or supersede the minimum requirements outlined within the Academic admission requirements band section below.

All applicants are required to meet the published entry requirements. Successful applicants with a Graduate Certificate qualification or higher in Digital Marketing or Marketing & Innovation Management may seek reduced course duration by applying for recognition of prior learning.

Academic admission requirements (Band 6) may be satisfied through completion of one of the following:
- Bachelor degree; or
- Equivalent prior learning including at least five years relevant professional experience.
English Language requirements (Band 4)

English competency requirements may be satisfied through completion of one of the following:
- IELTS Academic Overall band minimum score of 6.5 (no individual band less than 6.0);
Fees & Scholarships
Total program fee:

AUD $31,300
Career Prospect
Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas of marketing, such as global marketing, product and service innovation management, and strategic marketing.

Possible future job titles

Marketing Director, Marketing Manager, Sales Manager, Brand Manager, Product and Advertising Manager, Market Researcher

Cost Of Studying At Edith Cowan University

Interest rates as low as 8.9% ^*

250K+

Students Assisted

800Cr+

Loan Amount Disbursed

5000+

Loans Sanctioned

Check Loan Eligibility

Master of Marketing and Innovation Management at Edith Cowan University