Master of Business (Sport Management)

Deakin University

Program Overview

Enter a leadership role in the sport industry by studying in Australia’s leading sport management postgraduate course.

Deakin is a leader in sport related education ranking 6th in the world according to the QS World University Rankings.***  

Australia has one of the strongest sporting sectors in the world. Underpinning this multi-billion dollar industry are the business professionals who provide direction and leadership to sporting organisations across the country. You can study at Deakin’s Melbourne Burwood Campus, or via Deakin’s online Cloud Campus.

This course develops business and leadership skills to effectively manage sport organisations. Whether it’s at the elite, semi-elite or recreational levels, sport management at Deakin prepares you to deliver on all strategic dimensions of the industry – in areas such as marketing and promotions, governance and management, facilities and events, as well as participation development.



  Course Duration

24 Months

  Tuition Fee

AU$ 42,000


IELTS: 6.5 TOEFL: 70

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The Master of Business (Sport Management) is typically 8, 12 or 16 credit points. The exact number of credit points you study depends on how much credit you receive as recognition of prior learning (RPL) – your professional experience and previous qualifications – which can save you time and money.

For students undertaking 16 credit points, you study 10 credit points of core units and 6 credit points of elective units, plus completion of the compulsory 0-credit point module, MAI010 Academic Integrity Module. Most units (think of units as 'subjects') are equal to 1 credit point. Electives may be selected from any postgraduate units offered by the University, subject to eligibility.

Students are introduced to research tools and techniques in core units of the course where they learn analytic skills and the practical application of those skills in professional contexts. They must also complete advanced level units and a capstone unit that require them to integrate the skills learnt over their course of study and produce applied pieces of research with reference to prevailing literature.

Core units

  • Introduction to the Sport Industry
  • Sport Organisation Behaviour
  • Sport and the Law
  • Sport Marketing
  • Sport Ethics and Integrity
  • Financial Interpretation
  • Economics for Managers 
  • Fan and Participant Engagement
  • Sport Governance
  • Strategic Management

Admission is based on:

  • Bachelor Honours (AQF8) degree in a related discipline, or
  • Bachelor degree in a related discipline, plus two years relevant work experience*, or
  • Graduate certificate or graduate diploma in a related discipline, or
  • Evidence of academic capability judged to be equivalent

Estimated tuition fee - full-fee paying place
$42,000 for 1 yr full-time AUD

The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of Prior Learning.

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