Bachelor of Communication (Business)

at Bond University

The Bachelor of Communication (Business) program comprises 24 subjects, as follows:
 

University core subjects (3)
 

• CORE11-001 Critical Thinking and Communication (CORE 1)

• CORE11-002 Leadership and Team Dynamics (CORE 2)

• CORE11-003 Ethical Thought and Action (CORE 3)
   

Plus: Beyond Bond: Professional Development and Community Engagement
 

Required subjects (9)
 

• Marketing (MKTG11-100)

• Foundations of Content Creation (COMN11-100)

• Introduction to Communication (COMN11-101)

• Strategic Speaking and Writing (COMN11-102)

• Communication in the Workplace (COMN11-103)

• Mass and Popular Media (COMN12-203)

• Interpersonal Communication (COMN12-205)

• Digital Media and Society (COMN12-302)

• Capstone Project (COMN13-300)
   

Marketing major (6)
 

You must complete the following subjects:
 

• Consumer and Buyer Behaviour (MKTG12-301)

• Market Research and Analysis (MKTG13-303)

• Promotional Design and Planning (MKTG13-302)

• Strategic Marketing (MKTG13-320)
   

Plus complete two (2) of the following subjects:
 

• International Marketing (MKTG13-301)

• Internet and Social Media Marketing (MKTG13-312)

• Digital and Direct Marketing (MKTG13-319)
   

General Electives (6)
 

Choice of six (6) electives from the list of available undergraduate subjects from across the University. Students can choose a specialist Communication discipline Major (6 subjects) or Minor (4 subjects) as their elective choice, these are: Advertising, Communication and Society, Corporate Storytelling, Creative Writing, Digital Media, Film and Television, Journalism, Media Studies (Communication), Public Relations, Social Media (Communication)

Academic requirements

Applicants with recent secondary education (within the past two years)
        

Alternative entry pathways

For those applicants who do not currently have the required academic qualifications, there are a number of alternative entry pathways:

• Bond University Tertiary Preparation programs

• Bond University Diploma programs

• Other institutional Tertiary Preparation Programs

• Vocational education and training qualifications (Certificate IV and above)

• Prior higher education experience (at this university or another)

• Special Tertiary Admissions Test (STAT)

• Professional or para-professional qualifications/experience

• Employment experience verified by a statement of service from the employer stating the position title and length of service and a very brief statement on the tasks undertaken.

The below fees are based on the total estimated program fee divided by the number of standard full-time semesters required to complete the program. Fees may vary based on which subjects are selected and the number of subjects enrolled in for each semester.
 

Semester program fee:

• Students commencing study : $21,040* per semester average
   

Total program fee:

• Students commencing study : $126,240

The Bachelor of Communication (Business) is designed to equip students with the theoretical knowledge and practical experience to enable them to step into an organisation and start assisting with the development and implementation of communication strategies and marketing plans. Graduates could expect to find employment as an Account Manager, Copywriter, Event Coordinator, Journalist, Marketing Manager, Media Buyer or Public Relations Practitioner.