Master of Marketing Management

at Australian National University

Program Structure:

The Master of Marketing Management requires the completion of 96 units, which must consist of:
 

72 units from completion of the following compulsory courses:

• BUSI7280 - Managing in a Global Context (6 units)
• MGMT7020 - Technology and Project Management (6 units)
• MGMT7250 - Evidence-Based Management (6 units)
• MGMT8003 - Organisational Behaviour (6 units)
• MGMT8015 - Entrepreneurship and Innovation (6 units)
• MGMT8022 - Strategic Management (6 units)
• MGMT8270 - Leading People and Change (6 units)
• MKTG7027 - Brand Strategy (6 units)
• MKTG7028 - Digital Marketing Communications (6 units)
• MKTG7050 - Consumer Behaviour & Analysis (6 units)
• MKTG7060 - Applied Market Research (6 units)
• MKTG7260 - Marketing and Stakeholder Communications (6 units)
   

Either:

24 units from completion of one of the following specialisations:

• Business Information Systems
• Entrepreneurship and Innovation
• International Business
• Leadership
• Project Management

Or:

24 units from completion of 6000-, 7000- and 8000-level courses offered by ANU
 

Capstone Courses
[MKTG7050, MKTG7060, MGMT8022, MGMT8270]
 

Admission Requirements

At a minimum, all applicants must meet program-specific academic/non-academic requirements, and English language requirements. Admission to most ANU programs is on a competitive basis. Therefore, meeting all admission requirements does not automatically guarantee entry. 
 

Applicants must have either:

• A Bachelor degree or international equivalent with minimum GPA of 5.0/7.0; or
• A Bachelor degree or international equivalent with minimum GPA of 4.0/7.0 and at least 3 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program; or
• A Bachelor (Honours) degree or international equivalent with minimum GPA of 4.0/7.0; or
• A Bachelor degree or international equivalent with minimum GPA of 4.0/7.0 and a Graduate Certificate with minimum GPA of 4.0/7.0; or
• An ANU Graduate Certificate of Management with minimum GPA of 4.0/7.0 and at least 3 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program; or
• An ANU Graduate Certificate of Management with minimum GPA of 5.0/7.0; or
• A Graduate Diploma or international equivalent with minimum GPA of 4.0/7.0; or
• A successfully completed Evidence-Based Management EdX MicroMasters, achieving at least 70% in the final capstone exam; or
• 48 units of courses in a postgraduate program with a minimum GPA of 4.0/7.0; or
• GMAT (Graduate Management Admission Test), completed no more than 5 years before the time of application, with a minimum score of 550 and a minimum of 3 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program; or
• GRE General test, completed no more than 5 years before the time of application, with a minimum score of 155 for Verbal Reasoning, 155 for Quantitative Reasoning and 4.0 in Analytical Writing, and a minimum of 3 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program; or
• A minimum of 10 years of full-time equivalent years of professional experience at ANZSCO Skill Level 1 in a field related to the program.

In line with the university's admissions policy and strategic plan, an assessment for admission may include competitively ranking applicants on the basis of specific academic achievement, English language proficiency and diversity factors. 
 

Academic achievement & English language proficiency

The minimum academic requirement for full entry and enrolment is a Bachelor degree or international equivalent with a minimum GPA of 5.0/7.0. 
 

However, applicants will first be ranked on a GPA ('GPA1') that is calculated using all but the last semester (or equivalent) of the Bachelor degree used for admission purposes. 
 

If required, ranking may further be confirmed on the basis of: 

• a GPA ('GPA2') calculated on the penultimate and antepenultimate semesters (or equivalent) of the Bachelor degree used for admission purposes; and/or

• demonstrating higher-level English language proficiency. 
 

Prior to enrolment in this ANU program, all students who gain entry will have their Bachelor degree reassessed, to confirm minimum requirements were met.

The annual indicative fee provides an estimate of the program tuition fees for international students and domestic students (where applicable). The annual indicative fee for a program is based on the standard full-time enrolment load of 48 units per year (unless the program duration is less than 48 units). Fees for courses vary by discipline meaning that the fees for a program can vary depending on the courses selected. Course fees are reviewed on an annual basis and typically will increase from year to year. The tuition fees payable are dependent on the year of commencement and the courses selected and are subject to increase during the period of study.
 

Annual indicative fee for international students

$46,176.00

Employment Opportunities
 

Graduates from the Master of Marketing Management are:

• Marketers in the private or public sectors challenged by the complexity of modern organisations
• Professionals from diverse backgrounds needing a mix of marketing and management knowledge and skills to enhance their career prospects
• Marketing management consultants seeking leading edge thinking on management practice policy advisers designing, implementing or evaluating policies
• Management, leadership, consultant, coordination or administration positions in areas such as sales, advertising, marketing, corporate services, tourism, hospitality, health, welfare, social services, administration, public relations, policy, planning, production, education services, customer services, facilities and construction.