Program Overview

Curtin University, Dubai was established in 2017 and is located in the heart of the Dubai International Academic City. It's a branch campus of Curtin University based in Bentley, Perth, Western Australia.  Curtin University Dubai courses use the same structure and unit curriculum as those offered at the Bentley campus. Curtin University Dubai is accredited by the Knowledge and Human Development Authority-KHDA.

The Digital Marketing specialisation provides an in-depth understanding of modern marketing for businesses and is well suited for those who are interested in marketing and creative communication across multiple projects.

This course introduces students to the fundamental skills of digital marketing and develops their knowledge in various marketing areas. It helps students understand the importance of digital marketing in the twenty-first century and also provides opportunity to apply practical skills. You will learn about each digital channel and the proven strategies associated with these channels.

From identifying critical customer groups, to evaluating the fundamentals of effective Search Engine Optimization and Search Engine Marketing (SEO and SEM) strategies and analysing social media marketing campaigns, you will also have the opportunity to plan and implement an online marketing campaign (Google Adwords) and learn how data analytics (Facebook to Google Analytics) can be used to guide marketing decisions.


Dual Specialisation Options

You also have the opportunity to do a dual specialisation in this program. You can combine the Digital Marketing specialisation with any one of the other BBA specialisations in Human Resource Management, Tourism and Hospitality, or Small Business Start Ups. Graduating with two specialisations can enhance your skills, employability and your profession by widening your career prospects.


DubaiUnited Arab Emirates

  Course Duration

36 Months

  Tuition Fee

AED 170,100


IELTS: 6.5 GRE: 299 TOEFL: 79


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• Communication, Culture and Indigenous Perspectives in Business

• Accounting – The Language of Business

• Markets and Legal Frameworks

• Strategic Career Design

• Analytics for Decision Making

• Discovering Marketing

• Introduction to Business Information Systems

• Organisational Behaviour

• Human Resources Management Introduction

• Introduction to Finance Principles

• Project Management

• Business Internship

• Managing Social Media Platforms

• Designing User Experience

• Digital Marketing Strategy

• Retailing and E-commerce

• Four Electives

IELTS score requirements

A strong proficiency in the English language is essential for admission into universities in United Arab Emirates. To be able to get a successful admission in Curtin University Dubai in United Arab Emirates students need to complete IELTS with a minimum score of 6.5.

Total tuition fees for BBA – Digital Marketing:

AED 170,100 or USD46,603

This course can help you become a:

  • Digital Marketing Specialist

  • Social Media Expert

  • Marketing Manager

  • Advertising Manager

  • SEO Manager

  • Content Manager


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