Bachelor of Communications From Curtin University Dubai

Program Overview

This course will provide you with key technological skills and knowledge, as well as an understanding of the issues and debates that concern media, communication and information in the world today.

The course will introduce you to the different areas that make up mass communication in your first year. In your second and third year, the subjects will introduce you to the two streams you will specialise in, Web Media and Marketing.

The Web Media stream provides a pathway to a career in the expanding field of web-based media and communications, from website creation to online community management. The stream emphasises social media and networking, and units involve practical components and core concepts, giving you the necessary understanding and skills you need in the socially productive and culturally rich online environment.

The Marketing stream introduces you to the key skills and knowledge needed for successful marketing. You will gain an understanding of marketing principles, consumer behaviour, international and internet marketing.


DubaiUnited Arab Emirates

  Course Duration

36 Months

  Tuition Fee

AED 170,100


IELTS: 6.5 GRE: 299 TOEFL: 79


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  • Academic and Professional Communication
  • Culture to Cultures
  • Introduction to Screen Writing
  • Web Communications
  • Engaging Media
  • Digital Culture and Everyday Life
  • Writing Rhetoric and Persuasion
  • Discovering Marketing
  • Consuming Culture
  • Introduction to Journalism
  • Retail Marketing and Distribution 
  • Consumer Behaviour
  • Writing on the Web
  • Social Media, Communities and Networks
  • Asian Media in Transition
  • Introduction to International Business
  • Web Media
  • Online Games, Play and Gamification
  • Digital Communications Management
  • The Digital Economy
  • Service Marketing
  • Strategy Marketing
  • International Marketing
  • 1 Elective Unit

A strong proficiency in the English language is essential for admission into universities in United Arab Emirates. To be able to get a successful admission in Curtin University Dubai in United Arab Emirates students need to complete IELTS with a minimum score of 6.5.

Total tuition fees for Bachelor of Communications (Web Media and Marketing):

AED 170,100

This course can help you become a:

  • Marketing Officer
  • Market Researcher
  • Events Coordinator
  • Fundraising Coordinator
  • Market Research Analyst
  • Product Manager
  • Online Marketing Specialist
  • Marketing Communications Manager
  • Communications Officer
  • Communications and Brand Consultant
  • Search Engine Optimisation (SEO) Consultant


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