BBA in Marketing

First: General University Education (33) CR .H.

(1) Compulsory Courses (27) CR.H.
 

• 0102120    Computer Skills 
• 0201111    Science and Life
• 0401120B    English (1)
• 0401121B    English (2)
• 0405100    Arabic Language
• 0406110    Islamic Culture
• 0409103    UAE Studies
• 0501170    Fund. of Innovation and Entrepreneurship
• 0508203    Scientific Research Methodology

 

(2) Elective Courses (6) CR.H.

The student is required to choose Only One course from each of the following groups:

(a) Society and Civilization (3) CR.H.

 

• 0406100    Arabs and Muslims Contributions to Arts and Science
• 0408100    Introduction to Psychology
• 0408101A    Physical Education & Health
• 0409100    Ethical Awareness
• 0409102    Environmental Awareness

 

(b) Managerial Skills (3) C R.H

• 0303100    Law and Society
• 0408103    Thinking Skills
• 0408104    Self Assessment
• 0501100    Introduction to Time Management
• 0501150    Leadership and Teamwork

Second: Compulsory College Requirements (45) CR.H.
 

• 0501200    Principles of Management    3     
• 0501210    International Business Management    3    0501200, 0509200
• 0501250    Business Leadership    3    0501200
• 0501330    Organizational Behavior    3    0501200
• 0501410    Business Law and Ethics    3    0501200
• 0501440    Strategic Management    3    0501330
• 0502200    Principles of Financial Accounting    3     
• 0502230    Principles of Managerial Accounting    3    0502200
• 0503300    Principles of Financial Management    3    0502200
• 0504200    Principles of Marketing Management    3    0509210
• 0506200    Principles of MIS    3    0102120
• 0508200    Math for Business    3     
• 0508201    Statistics for Business Decision-Making    3    0508200
• 0509200    Principles of Macroeconomics    3     
• 0509210    Principles of Microeconomics    3     

Third: Specialization Courses (33) CR.H.

(1) Compulsory Courses (21) CR.H.
 

• 0504330    Consumer Behavior
• 0504331    Introduction to E-Marketing
• 0504340    Advertising and Promotions Management
• 0504380    International Marketing
• 0504450    Marketing Research
• 0504460    Service Marketing    3    0504200
• 0504470    Strategic Marketing Management    3    0504450

 

(2) Elective Courses (12) CR.H.
 

• 0504332    Interactive and Direct Marketing
• 0504333    Marketing Information Systems
• 0504390    Entrepreneurial Marketing
• 0504400    Introduction to Graphic Design
• 0504480    Global Marketing in Digital World 

Fourth: Compulsory Supporting Courses (9) CR.H.
 

• 0501306    Quantitative Business Analysis
• 0501480    Quality Management
• 0501481    Production and Operations Management

Fifth: Practical Training (3) CR.H.
 

• 0504490    Internship (Marketing)

Job Opportunities
 

• Marketing and Sales Management
• Market research for organizations
• Preparing feasibility studies