BBA in Marketing From Al Ain University - Al Ain Campus

Program Overview

Overview
The BBA in Marketing specializes in providing marketing knowledge and skills to allow our students to prosper in today’s global business environment. It provides a balanced mix of courses that are assessed through practical course assignments in addition to examinations and other assessment tools. The mix of courses leads students to understand marketing processes and situations in a structured and complex business environment, communicating effectively, and thinking independently and critically.

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  Location

Al AinUnited Arab Emirates

DurationIcon
  Course Duration

48 Months

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  Tuition Fee

AED 142,065

 Score

IELTS: 5

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First: General University Education (33) CR .H.

(1) Compulsory Courses (27) CR.H.

 

  • 0102120    Computer Skills 
  • 0201111    Science and Life
  • 0401120B    English (1)
  • 0401121B    English (2)
  • 0405100    Arabic Language
  • 0406110    Islamic Culture
  • 0409103    UAE Studies
  • 0501170    Fund. of Innovation and Entrepreneurship
  • 0508203    Scientific Research Methodology

 

(2) Elective Courses (6) CR.H.

The student is required to choose Only One course from each of the following groups:

(a) Society and Civilization (3) CR.H.

 

  • 0406100    Arabs and Muslims Contributions to Arts and Science
  • 0408100    Introduction to Psychology
  • 0408101A    Physical Education & Health
  • 0409100    Ethical Awareness
  • 0409102    Environmental Awareness

 

(b) Managerial Skills (3) C R.H

  • 0303100    Law and Society
  • 0408103    Thinking Skills
  • 0408104    Self Assessment
  • 0501100    Introduction to Time Management
  • 0501150    Leadership and Teamwork


Second: Compulsory College Requirements (45) CR.H.
 

  • 0501200    Principles of Management    3     
  • 0501210    International Business Management    3    0501200, 0509200
  • 0501250    Business Leadership    3    0501200
  • 0501330    Organizational Behavior    3    0501200
  • 0501410    Business Law and Ethics    3    0501200
  • 0501440    Strategic Management    3    0501330
  • 0502200    Principles of Financial Accounting    3     
  • 0502230    Principles of Managerial Accounting    3    0502200
  • 0503300    Principles of Financial Management    3    0502200
  • 0504200    Principles of Marketing Management    3    0509210
  • 0506200    Principles of MIS    3    0102120
  • 0508200    Math for Business    3     
  • 0508201    Statistics for Business Decision-Making    3    0508200
  • 0509200    Principles of Macroeconomics    3     
  • 0509210    Principles of Microeconomics    3     


Third: Specialization Courses (33) CR.H.

(1) Compulsory Courses (21) CR.H.

 

  • 0504330    Consumer Behavior
  • 0504331    Introduction to E-Marketing
  • 0504340    Advertising and Promotions Management
  • 0504380    International Marketing
  • 0504450    Marketing Research
  • 0504460    Service Marketing    3    0504200
  • 0504470    Strategic Marketing Management    3    0504450

 

(2) Elective Courses (12) CR.H.
 

  • 0504332    Interactive and Direct Marketing
  • 0504333    Marketing Information Systems
  • 0504390    Entrepreneurial Marketing
  • 0504400    Introduction to Graphic Design
  • 0504480    Global Marketing in Digital World 


Fourth: Compulsory Supporting Courses (9) CR.H.
 

  • 0501306    Quantitative Business Analysis
  • 0501480    Quality Management
  • 0501481    Production and Operations Management


Fifth: Practical Training (3) CR.H.
 

  • 0504490    Internship (Marketing)

Job Opportunities
 

  • Marketing and Sales Management
  • Market research for organizations
  • Preparing feasibility studies

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