Program Overview

The unique structure of this program allows you to tailor your interests in media and communication toward a particular career route. You can choose to specialize in Media Production, Broadcasting, or Strategic Communication, which includes both Public Relations and Advertising. This innovative media-based program will provide you with specialist knowledge of the concepts, theories, practices, and methods that characterize contemporary media and communication and will help you thrive in the industry. You will be equipped with essential research and analytical skills, as well as the ability to write media reports and features for print and electronic media. An in-depth study into the role and impact of mass media in the Middle East will enable you to effectively deal with a myriad of on-going communication challenges at a local, regional, and global level. We have two Memoranda of Understanding (MoU) that provide excellent opportunities for you. The MoU with East Carolina University, USA, paves the way for student and faculty exchanges, research collaboration, and program partnerships, and the MoU signed with the National Media Council provides educational and training opportunities.

ADU’s College of Arts and Sciences is excited to announce the launch of a new concentration in Media Production as part of its BA in Mass Communication. The first of its kind launched in Abu Dhabi, the Media Production concentration will enable you to master essential media production skills. You will gain the skills to become a confident visual storyteller and media maker in a rapidly changing media landscape. It will provide you with advanced tools to explore the ever-evolving world of film, television, and digital media, and facilitate a profound understanding of media processes and practices through a combination of practical and theoretical courses. Through practical classes, you will explore technique and craft in areas such as screenwriting, short film production, digital media and web design, documentary filmmaking, and film aesthetics and techniques. Media production practitioners are in high demand today, as the industry strives for sustainable growth at the same time as maintaining and improving the quality of services offered.


Abu DhabiUnited Arab Emirates

  Course Duration

48 Months

  Tuition Fee

AED 172,800




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The mission of the Department of Mass Communication is to advance the academic, professional and personal development of undergraduate students, through select programs of teaching, research and public service that combine strong theoretical courses with professional preparation for the media work places. The goal of the department is to produce graduates who meet high standards of performance in Media Production, Broadcasting and Strategic Communication. Also, the department aims to achieve recognition among professionals, media organizations/agencies and scholars in mass communications regionally and internationally

To reach the mentioned mission, the program has the following objectives: I. demonstrate a deep comprehension of concepts inherent in the field of media and communication in the digital age. II. exhibit professional competencies in the field of media and communication as required by specializations within the field, such as oral and written communication proficiencies, critical thinking, decision-making and problem-solving. III. demonstrate a strong understanding and application of general social ethics, as well as moral responsibilities pertaining to the field of media and communication, such as the various codes of professional ethics and accepted standards of media integrity.

High School Curriculum

Minimum Grade *

Language Proficiency

MOE Advance


Academic IELTS 5.0 / EMSAT English 1100 / ITP (taken at Amideast) 500 / Internet- based TOEFL (iBT) 61

MOE General




UAE Literary Streams High School (Before 2017)


UAE Science Streams High School (Before 2017)


** American / Canadian


** British Curriculum or IGCSE / GCE

(Completed Year 13/Grade 12 of High School)




** International Baccalaureate (IB)

24 points

Abu Dhabi

  • General Education AED 51,840
    • Credit Hour Cost (Aed) AED 1,440
    • Required Credits 36


  •  Majors AED 120,960
    • Credit Hour Cost (Aed) AED 1,440
    • Required Credits 84

Graduates of this program have gone on to work as specialized practitioners in a diverse range of media and communication organizations. Media institutions, governmental bodies, educational institutions, and private companies are always looking for well-qualified communication professionals.

Organizations include Abu Dhabi Commercial Bank, Abu Dhabi Distribution Company, Abu Dhabi National Oil Company, UAE Armed Forces, Injazat, Petroleum Institute, Sakher Media, twoFour54, Etihad Airways, Weber Shandwick, M&C Saatchi, White Label PR, MBC network, Abu Dhabi Media, and Sky News Arabia.


  • TV Producer

  •  Film Director

  •  Content Writer

  •  Video Editor

  •  Strategic Communications Manager

  •  Advertising and Promotions Manager

  •  Creative Director

  •  Content writer

  •  Media Buyer


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